2019 China Trade Mission

The Australia Sports Technologies Network in collaboration with the organising Committee of World internet Conference Summit, supported by the Chinese Government and the Austrade Free Trade Agreement Program for Market Entry invites you to participate in this global event and showcase from the 19th to the 22nd October 2019.

We have THREE remaining spots for sports technology companies from Australia & New Zealand to attend one of the globes most prestigious digital conferences, and to showcase their sports tech digital products.

This is the first time that the sports tech industry has been showcased, and Australia & New Zealand are the only nations to be asked to showcase their digital sports tech products at the event.

Additionally, the attendance fee plus booth fees have been waived by the Chinese Government for you to attend.


The attendees will be the leaders of the world’s most respected digital companies and leading Chinese Digital Companies, with around 1,500 digital companies and 1,200 media from across the globe.


This is a chance to be the first sports tech companies from across the globe to be showcased to the leading digital companies of China and the Globe, some of whom are are now applying their technology/platforms  to sport. This also presents an opportunity to meet future distribution and of licensees and or open innovation partners and or investment in the massive Chinese sports market.


The showcase will be lead by ASTN Chief Representative Martin Ma, who has been in the business of sport in China and globally for over 20 years, as well as ASTN Chair James Demetriou.

Proposed Schedule

15th October: Arrive in Shanghai

16th October: Day at Austrade offices in Shanghai and receive briefing on doing business in China, sports market analysis from Austrade and Australian companies who have been successful in China, including a legal and IP session. Night bus to Wuzhen for World Internet Conference (90 minutes), book into WIC appointed hotel.

17th to 19th October: WIC Conference and set up for companies

20 to 22nd October: Showcasing of sports tech and other digital companies from across globe, with a networking dinner on the last night (22nd).

23rd October: Depart Wuzhen for Shanghai, delegates to make own arrangements from Shanghai.

Download and complete the forms at the button below, and forward a copy to both Chair James Demetriou (james.demetriou@astn.com.au), and Operations Manager Justin Harman (justin.harman@astn.com.au) by 15th September.
Registration Forms


The Australian Sports Technologies Network is proud to have Mr. Ma Ming as our Chief China representative.

Mr. Ma Ming’s role is to help Australian companies with understanding market entry and successfully growing in the Chinese market. Mr. Ming is bilingual and has 20-years’ of relationships & leadership in the Chinese Sports market. He is engaged to support ASTN members with development, commercialisation, introductions and scaling in the China sports industry across Sports, Media, Entertainment, Health and Technologies. Mr Ma Ming has deep experience and successful implementation working with Tier 1 international organisations that are looking to enter the Chinese market.

Mr. Ma Ming is a former professional basketball player, with 20+ years of sports development expertise in China, including:

  • PRO American professional sports promotion development expertise
  • Deputy general manager of the CBA Liaoning Panpan Basketball Club
  • Nike (China) Sports Marketing Department
  • Nike China Basketball Project
  • NIKE CHBL National High School Basketball League
  • Training initiatives for basketball teachers of Beijing physical education teachers
  • NBA (China) Company, Infront (China) Sports Media Group, Harlem Global Traveler Basketball Team, U.S Slamball and other international professional sports organisations.
  • Chinese partner of the EURO League Basketball


ASTN members are welcome to contact Mr Ma Ming regarding questions or queries surrounding the Chinese market, as well as enquiring about events such as the China Sports Innovation and Entrepreneurship Conference, please contact Martin via email: martin.ma@163.com