“Born Global or Die Local”
With the support of the State Government of Victoria, the ASTN has developed a unique 12 month Advisory, Education & Connection Programme that supports scalable sports manufacturing and design businesses to take advantage of opportunities in a $300 billion global sports consumer products market.
Despite our global sporting reputation, Australia exports only around $A300 million per annum in sporting and recreational goods, representing just 0.1% of global demand. Furthermore, Australia imports around $A2,000 million per annum in sports and recreational goods which represents almost 25% of our annual consumption.
New materials, design techniques and electronics are changing the face of sport – whether it be innovations in protective wear, performance apparel, equipment, facilities or wearables. Many of Victoria’s emerging sports manufacturing businesses are developing world competitive products in some of these segments, but not always realizing opportunities in global markets.
One of the challenges faced by the Australian sports technologies industry is that we have a small population and are a long way from global mass markets.Australia provides a great test-bed for sports innovation and market validation, however, our businesses need to be looking to build for global markets. . .Born Global or Die Local.
To overcome many of these challenges and enhance the chance of success of our members the ASTN has developed – and will continue to refine – the ‘Sports Tech Export Playbook’. The Playbook is based on the Lean LaunchPad methodology developed Steve Blank (ASTN 2014 Annual Conference keynote and ‘the’ pre-eminent educator in technology commercialisation & innovation) and is adapted to the needs of Australian sports technology businesses.
The Playbook underpins the ASTN’s Export Programme and covers all of the key plays & strategies required to build a scalable, global sports product businesses. There are 5 components of this Programme to be delivered over a 3 year period which include;
- Sports Export Masterclasses
- Sports Export Readiness Program
- Sports Export Acceleration Program
- UCLA Global Access Program (Program subsidy)
- Sports Innovation & Commercialisation Program (For Universities and Research Institutions)
A comprehensive Industry Study focused on developing best practice and uncovering global supply chain opportunities will also be undertaken as part of the Programme deliverables.