Early 2010Stakeholder consultations commence to explore the concept of ‘IT and Sports’ as part of the regional IT cluster (ICT Geelong) based in Geelong, Victoria (southwest to Melbourne Metropolitan region)
Early 2011Partnership between ICT Geelong, Commonwealth Scientific and Industrial Research Organization (CSIRO) and Australian Institute of Sport (AIS) incorporate an ‘IT and Sports’ stream into annual pitching competition.

Melbourne Business Angel, Bob Beaumont is instrumental in guiding the ASTN early on by facilitating introductions to UCLA and UC Berkeley in the USA including Silicon Valley entrepreneur and founder of the lean launchpad methodology, Steve Blank, and venture capital and cluster of innovation expert, Prof Jerry Engel at the Haas School of Business (
October 2011Federal Government’s Department of Industry and Innovation (via Enterprise Connect Innovate Region Centre) hosts workshop with Prof. Jerry Engel, University of California, Berkeley (USA)

Industry Advisor with the Department of Industry and Innovation, Mark Kelly, assists James Demetriou, Craig Hill and ICT Geelong to establish a business plan which combined with significant stakeholder support, gets submitted for funding request to the Federal Minister of Sport
2012Australian market in GDP from sports tech ( ABS) AUD250m and around 2,500 employees in the sector.
April 2012Senator Kate Lundy, Federal Minister for Sport and Assisting Minister for Industry and Innovation announces a 2-year funding grant to establish the Australian Sports Technologies Network (ASTN)
August 2012Australian Sports technologies Network (ASTN) is officially established as a not-for-profit membership organization. Craig Hill is appointed the first Executive Director and James Demetriou become inaugural Chair
October 2012ASTN holds the first-ever Australian Sports Technology Conference including the inaugural Sports Technology Innovation Bootcamp in Geelong. The 2-day event which is attended by over 300 delegates and 30 industry expert speakers is opened by Senator Lundy and the Chair of the Australian Sports Commission (ASC) John Wylie

Prof Danny Samson, University of Melbourne releases industry market study on behalf of ASTN

Special Australian edition of the International Sports Technology Journal is issued featuring Australia’s leading sports technology research
June 2013Australian Sports Commission (ASC) underwrites ASTN membership for more than 70 national sporting federations and the Australian Institute of Sport (AIS) in a 2-year partnership
Under the partnership, the ASTN provides digital transformation masterclasses and workshops to sports federations
August 2013ASTN holds second Australian Sports Technology Conference attended by over 350 delegates.
Former Head of Innovation at Nike, Erez Morag holds keynote presentation and facilities innovation bootcamp sessions attended by sportstech firms, sport federations and universities
Early 2013Under the Federal Government’s Department of Industry and Innovation Industry Innovation Precincts (IIP) support program, the ASTN in partnership with ASC, AIS, Australian Football League (AFL), Tennis Australia and a number of leading sportstech firms like Catapult Sports, Champion Data. Fusion Sports and universities secure bid-support for $AUD 6m in-principle funding to be matched with third party contributions

After change in Federal Government in late 2013, the IIP program is formally abolished by new Federal Government in early 2014
Mid 2014During transition, Manufacturing Excellence Taskforce Australia (META) supports industry partnership and Australian Sports Technology Conference with ASTN in 1-year funding grant before META is officially wound up in June 2015

ASTN facilitates first accelerator program called ‘HeadStart’ based on a funding grant extended by the City of Greater Geelong
November 2014State Government of Victoria announces funding support to the ASTN under the Manufacturing Productivity Networks (MPN) scheme. With MPN assistance ASTN extends program offering to develop export strategies, facilitate business matching and trade missions to Europe, India and USA. High potential sportstech firms also gain access to the Global Access Program (GAP) delivered at UCLA in California (USA).
January 2015Appointment of Professor Franz Fuss (Swinburne University) to the ASTN Board of Directors
Early 2015ASTN extends corporate partnerships with PwC and newly founded early-stage venture capital form The Australian Sports Tech Company (TASC).
Mid 2015ASC and AIS renew partnership with ASTN for 2-year period
Early 2016ASTN relocates from Geelong to Melbourne and co-locates offices with Madgwicks Laywers in Melbourne’s CBD as part of partnership agreement
May 2016First Australian Sports Technology trade mission to India and pre-Olympic Games sports innovation trade visit to Brazil
May 2016Appointment of Dr Martin Schlegel PhD (Lead Mentor for Accelerator and Pre Accelerator Programs) to the ASTN Board of Directors
Mid 2016ASTN received funding under Victorian Government startup agency LaunchVic under inaugural, 2-year funding agreement to facilitate acceleration programs.
October 2016ASTN hosts sportech delegation from The Netherlands visits Canberra, Melbourne and Sydney
ASTN and Dutch Sport & technology sign Memorandum of Understanding (MoU)
March 2017Australian Sports Technology trade mission to the USA including visits to MIT Sports Analytics in Boston plus business matching in San Francisco and Los Angeles with the likes of the San Francisco 49ers, the Golden State Warriors, Red Bull, the US Olympic Committee, Stanford, and UC Berkeley
2017/2018ASTN and STWS form partnership
Appointment of John R Persico to ASTN Board of Directors
2018Victorian sports tech sector grows to $8.3 billion GDP (via KPMG report)
May 2018Australian Sports Technology trade mission to Europe including visits to Amsterdam and Eindhoven (Netherlands), Dusseldorf, Berlin and Munich (Germany). Meetings and business matching as part of the Sports Innovation Summit hosted by the German Bundesliga, sports equipment and apparel tradeshow ISPO and visits to universities, research institutes and sportstech accelerator leAD (grandchildren of adidas founder).
February 2019Appointment of Shaun Bajada (Executive Director of the Australian Sporting Goods Association) appointed to the ASTN Board of Directors
March 2019Australian Sports Technology trade mission to the USA including visits to Boston MA, Atlanta GA, San Antonio TX and San Francisco CA
May 2019ASTN is invited to participate in SportAccord 2019 and ASTN Members are selected to present sportstech at the Gold Goast event
June 2019 &
October 2019
Australian Sports & Sports Technology trade mission to China including invite-only attendance of Annual Internet Conference in Wuzhen
August 2019Victorian State Government via its startup agency LaunchVic announce further funding support for ASTN Accelerator program
August 2019
ASTN collaborates with Sports Tech World Series (STWS), organizers of the Australian Sports Tech Week with Hackathon, Innovation Masterclass, Partner Workshops, Sports Tech Startup Day, Australia Sports Tech Conference and plenty of networking opportunities.
November 2019Inaugural ANZSTA
February 2020ASTN and Varcis Group form partnership for market entry in Asia
June 2020Natalie Cook OLY (Executive Director – Elite Success and Partnerships – Queensland Academy of Sport) Appointed to the ASTN Board. ASTN QLD Node.
July 2020ASTN and GSIC powered by Microsoft start the ASTN-GSIC pre-accelerator program with cohort 1 commencing live-online in September 2020 supported by Pitcher Partners (Finance), Madgwicks (Lawyers), M&J Creative (Marketing), Sports Tech World Series (Market Research and Validation) and VARCIS Group Ltd (Investment and Asia Market Entry Partner)
July 2020Appointment of Cameron O’Riordan (Director od Sales and Marketing at Game Day Sports) to the ASTN Board of Directors. ASTN NSW Node.
November 2020Varcis-GSIC-ASTN announce program delivery partnership for Asia

Appointment of N Cook OLY and C O’Riordan as QLD and NSW State Node representatives to ASTN board
December 2020LaunchVic announces refunding agreement for ASTN accelerator program and new open innovation pathway collaborating with the ‘father of open innovation’, Henry Chesbrough, UC Berkeley
October 2021ASTN and Queensland Government mentoring program commences
September 2021ASTN received a $4m grant from Victorian Government for 2022-2026.