Mornington, VIC

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Where did the genesis/idea for your business come from?

At its core, Sports Community has been built to help volunteers by making it as easy as possible for them to do their jobs. While many community sports club volunteers have passion and drive, they may lack the skills and knowledge necessary to effectively run their clubs – that’s where Sports Community comes in. We fill that gap by catering for a wide range of requirements and learning styles, creating content that can be accessed from anywhere, anytime.

The seed for Sports Community was sown in 1991 when, as a 20-year-old university student, Steve Pallas become secretary of his local cricket club. Going to the university library to research how to run a sports club, Steve found there were no resources to help volunteers run their clubs. In 2007, Steve moved from a successful career in financial services to become CEO of a local football netball league, where he realised that volunteers were still experiencing the same challenges he did all those years ago. In 2012 Steve started to seriously consider how a resource could be created to support and help sports club volunteers. And so, Sports Community was born.In April 2012, with funding in place, Steve and his friend Michael Duyvestyn started writing the content for the Sports Community website from the theatre room in Steve’s house. How hard could it be? But it wasn’t until January 2013 that we launched our website.


What do you believe sets your business apart from those already in the market?

Sports Community’s stands out in the market as we help build thriving local communities through sport by providing resources and training that community sports clubs would otherwise not have access to. We want to assist sports clubs by giving club volunteers the extensive knowledge and training they need. Above all, we want them to achieve amazing results, on and off the field. We passionately believe healthy local sports clubs play a vital role within all local and regional communities. So, we enthusiastically work with volunteers Australia-wide to help them achieve their objectives.

We do everything from walking you through the process of obtaining grants funding to giving you details about the best kind of trivia night to hold. Sports Community is here to provide expert advice on how to make your club consistently and sustainably successful.
Sports Community provide training and knowledge, both in person and online, to clubs and their volunteers. We also offer consulting services to peak sporting bodies and local councils. Our small team mostly operates out of a small office in Mornington, Victoria, Australia. This hasn’t held us back – we have worked with people from all over Australia – from Exmouth in WA, to inner-city Sydney, coastal Victoria to the deserts of Alice Springs.


What’s your key demographic?

Our products vary depending on our two key demographics. They are:

  • Councils and Peak Sporting Bodies
  • Community Sports Club Volunteers (committee members)


What are people most excited by about your product? What do they like most?

Sports Community provides effective, industry specific resources and training, which can be hard for community sports club volunteers, peak sporting bodies and councils to find. We offer tangible, hands on advise that can be transferred into useful skills. We offer a simple to follow, step by step approach based of case studies and experience, which our customers find extremely beneficial.


What have you learnt about yourself building your company?

Steve Pallas, Sports Community Founder and Managing Director – “The level of enjoyment I have found through working so closely with volunteers is something that I have gained a great amount of fulfilment and satisfaction from. Witnessing volunteers and sports clubs succeed is extremely rewarding.”


As a business, what have been some of the biggest challenges have faced to date?

Finding our place in the industry was the initial challenge, as no one has done what we are doing before. As trail-blazers, we really needed to pave the way and establish how to commercialise the service we offer, as we saw a definite need for it in the market. There is now a constant demand for our resources, meaning a focus on priority management and resource management is of vital importance.


Anyone interested in getting involved with Sports Community, feel free to contact them via email


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