Apply now (deadline extended) – final applications accepted until 29 September 2021

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Melbourne, Australia, 24 September, 2021

Sportstech entrepreneurs will tap into domain expertise and global connections in a unique Pre-Accelerator Program equipping early-stage startups with world-class knowledge and networks to launch their technology-based product idea for application in sport.

The Australian Sports Technologies Network (ASTN) – an industry-led Australian ecosystem of organisations with a vested interest in sports technology development – has opened up submissions for its latest online Pre-Accelerator Program. The ten-week ‘Business of Sport’ program will support sportstech entrepreneurs, athletes and researchers to validate their on or off-field sportstech business idea against competitors, vendors and venture capitalists.

ASTN has partnered with the Global Sports Innovation Center (GSIC) powered by Microsoft to deliver the Program as part of ASTN’s wider commitment to strengthen the reach, international standing and reputation of the Australian sportstech startup ecosystem.

Dr. Martin Schlegel, Director and Board Member, ASTN says the Pre-Accelerator Program, has demonstrated to save sportstech entrepreneurs time, reduce effort and open access to further pathways.

“This is one of the very few industry-specific programs offering best-practice, world-class content developed with educators and practitioners in Silicon Valley. We encourage startup entrepreneurs, athletes and founders who have a technology-based idea and are considering establishing a business to apply.”

In addition to the capability uplift opportunities and network connections, graduates of the ASTN-GSIC Pre-Accelerator Program will be extended a one-year ASTN membership and can have their business listed in the ASTN Sportstech Directory. Participants can also become eligible to apply for the follow on ASTN programs.

The program is a ten-week cohort-based Pre-Accelerator educational program consisting of six modules. Two sessions will be conducted each week for a total of 20 sessions.

The Business of Sport’ Pre-Accelerator Program also focuses on:

  • Providing participants with the opportunity to ‘learn from the best’ by participating in interactive Q&A sessions with founders and leaders of leading international and Australian sports businesses who have ‘been there – done that’.
  • Introducing participants to the notion of sport as a validation platform with a view to identify opportunities to expand or exit into other
  • Providing participants with access to mentor interaction throughout the program and beyond to support best practice to business and
  • Connecting participants with local partners for recruitment and cross pollination in order to prepare the next generation of founders and tech

This Pre-Accelerator is Cohort 3 of 4 Cohorts to be conducted in the period 27 September – 8 December 2022. Applications are now open and final, last-minute applications are accepted until 29 September 2021.

Suitable applicants from Victoria and Queensland will have priority access to this program, but applications from interstate-based entrepreneurs are also welcome. Please note that a limited number of Queensland Government Department of Tourism, Innovation and Sport supported places are available in this cohort and interested parties are invited to contact ASTN prior to applying. For more information and to access the ASTN-GSIC Pre-Accelerator Application Form please visit


Media Enquiries

For more information, or to arrange an interview with ASTN, please contact Tara Ballard on 0436 330 267 or

Australian Sports Technologies Network Ltd  

Australian Sports Technologies Network (ASTN) provides leadership in the commercialization, development, and promotion of Australian-inspired Sports Technologies. Established in 2012, ASTN is today a world-leading pioneer with over 500 organizations in its national network across the landscape of Sports Digital, Sports Research, Stadium/Venues, Media, Entertainment, eSports, Human Performance, Fan Engagement, Sports Data, Artificial Intelligence in Sports, Sports Equipment, Sports Smart Apparel and Sports Universities. For more information, please visit