Global Trade Missions and Business Matching Excursions

With support from Federal and State Governments, ASTN regularly facilitates trade missions, business matching and foreign market excursions. Based on having established global relationships over the past decade, the ASTN advocates promotes and connects Australian sportstech companies to the world. In similar ways, ASTN’s global connections give our members genuine networking opportunities with local agencies both from an export and inbound perspective.

ASTN previously hosted international trade missions to China, Europe, India and the USA. Our global connections give our members genuine networking opportunities with local agencies. For details visit our Global Trade Missions Archive.

US Excursion 2025

ASTN plans to lead a US Excursion to the USA. The excursion program will start in late February 2025 and will include attending:

• Stadium visit and stakeholder meetings in Los Angeles CA (Tuesday 25 February - Thursday 27 February 2025)
• Welcome by Consul General and attendance of NRL Business Sport Summit followed by NRL games in Las Vegas NV (Friday 28 February - Monday 2 March 2025) - Download: NRL Business of Sport Conference 2025 Las Vegas and see agenda here 
• SBJ Tech Week (Tuesday 4 March - Thursday 6 March 2025) in New York NY
  https://www.sbjtechweek.com/2025/
• MIT Sloan Sports Analytics Conference in Boston MA (Friday 7 March - Saturday 8 March 2025)
  https://www.sloansportsconference.com/
  Please note that tickets to the MIT Sloan Sports Analytics Conference generally sell out. Ticket purchase via Eventbrite link. 

A draft itinerary is available here.

Service Fees & Membership

The ASTN Service Fee is the cost, ASTN may charge companies to participate in the mission. It does not include airfares and accommodation, visas and insurance, on-the-ground transport and living expenses (unless otherwise noted). Participating delegates need to hold a current and suitable level of ASTN Membership. Please discuss the ASTN Service Fee and inclusions/exclusions with ASTN.

Optional Travel Package

ASTN Premium Member, Sportslink Travel offers an optional US travel package. For further details please download information here or contact Sportslink Travel directly.

Game Plan Japan: Sports Business Delegation – April 2025

Join the Australia Japan Business Co-Operation Committee (AJBCC) and ASTN on a Sports Business Delegation to Japan. Applications are open for companies from Australia's sports ecosystem seeking to export to, form partnerships, and make in-market connections in Japan.

Complete your application here

The visit is planned between Monday 21 April to Friday 25 April 2025, to Tokyo and Osaka.
Tokyo: Monday 21 April – Wednesday 23 April
Osaka: Thursday 24 April – Friday 25 April

Applications are encouraged from export-ready Australian Sportstech startups and SMEs as well as sport governing bodies with a genuine interest in making in-market connections to explore opportunities for growth in Japan. The program is tailored to the interests of organisations developing sports technology solutions and those engaged in sports business in general.

Please see AJBCC event page for more information and to complete your application by 28 February 2025 and to receive future updates on this delegation.

ISPO and Sports Tech Nation 2025

After teaming up for the first time in 2024, Sports Tech Nation will be again co-located with ISPO in Munich. ISPO is the largest tradeshow and conference for sports equipment, apparel and footwear. Together with Sports Tech Nation, the event hosted annually in December in Munich Germany, now also provides a stage for digital sports technologies. ISPO’s BrandNew and Awards are amongst the largest startup competition in the sports business. If you are interested to present your startup company at ISPO Munich´s start-up village, please contact ASTN for further details.

Review the 2024 event.

US Market Research 2025

Through a partnership with the University of Washington Consulting Association (UWCA) in Seattle (Washington, USA), ASTN member companies have been conducting market research with US-based students. The 10-week engagement is a competitive program available to Premium ASTN members based on availability and acceptance of the project brief by UWCA. Students from the University of Washington (UW) have previously visited ASTN’s Australian Sports Innovation Centre of Excellence (ASICE) in Cremorne and worked with several sportstech founders in the past.

For further details, on the program partnership please also see https://magazine.foster.uw.edu/programs and contact ASTN for further details.

Program Support