Sportstech & Member News

Champion Data have partnered with Netball Australia, Fox Sports and HCF Australia to create the HCF Team Health Score, a first-of-its-kind metric giving fans a real-time view of their team’s overall match health. Developed by Champion Data, the Score goes beyond traditional stats to capture the physical, mental and support elements that influence performance on court.

Tennis Australia has formally launched Beyond Tennis powered by Infosys, a gaming application designed for tennis fans as well as Gen Z gaming enthusiasts. Within the gaming application users will be able to step into the shoes of a player’s coach or agent in turn guiding the careers of AI-powered tennis players. This gaming application will witness the world’s first AI-driven tennis league. Alongside being a Digital Innovation partner for Tennis Australia, Infosys will also own a team within the AI-driven league, the Infosys Aces. Tennis Australia has also partnered with OneFutureSport, a Melbournebased company, to capitalise on its creative technology, and digital expertise.

The Australian Flying Disc Association (AFDA) and GameDay has announced a new partnership to deliver digital solutions to enhance membership, competition, and event management across the sport. AFDA will be implementing GameDay’s Passport Registrations, Competitions, and Live Scoring products that aim to streamline operations and improve the experience for players, officials, and administrators. In addition, AFDA is set to launch a brand-new website through Stack Commerce, further enhancing its digital presence as part of the broader Stack Sports ecosystem.

AFLW players are stepping up as role models in a groundbreaking new program set to inspire thousands of young Queensland girls through sport and education. The Brisbane Lions, in collaboration with Playbk Sports and supported by the Queensland Government’s ActiveKIT initiative, launched Inspire, a first-of-its-kind digital education program housed on Lions Learning—the club’s new online platform. The Inspire Program is designed to empower young girls aged 13-18 by providing leadership, body confidence, health, and physical activity education, guided by elite AFLW players who serve as mentors and role models.

Catapult has announced the launch of Vector 8, marking a major leap forward in athlete performance monitoring. With Vector 8, teams can make precise real-time decisions with an live experience, save time with faster and more efficient workflows, and get a clear picture of athlete performance through a completely new user experience. The Vector 8 athlete monitoring system includes a wearable device, fastest power dock ever built, a receiver and relay network that covers 120 athletes across a 400 x 400 metre field and a new App with live and post-session sync, integrated data and video, and AI-powered performance insights.

In the rapidly evolving landscape of competitive gaming and mind sports, maintaining integrity has become increasingly complex. As AI systems grow more sophisticated, the line between human and machine capabilities continues to blur, creating new challenges for platforms committed to fair play. Checkmate Live has announced a significant step forward in addressing these challenges. It has become the first competitive gaming platform to implement a machine-readable Fair Play Protocol for artificial intelligence and large language models (LLMs).

Former ASTN Chair, Co-Founder and Lifetime recipient James D has been nominated for a CYDIA Award for his contribution to sports. These awards will be presented on the final evening of the Cyprus Diaspora Forum 2025 on 10th May 2025.

The method for measuring first downs in the NFL will switch from chain gangs to camera-based technology in 2025. The official use of Sony's Hawk-Eye virtual measurement system, consisting of six 8K cameras for optical tracking of the ball's position, was announced at the annual league meeting. The system notifies on-field officials of the measurement's outcome, with virtual recreations of the measurements produced in real time for the in-stadium crowds and broadcast audience.  

Follow Me AI announced the first commercial implementation of our Kinelitics™ technology platform, by the Queensland Academy of Sport (QAS). After an exhaustive international scouting process, the QAS selected Follow Me AI to co-design, develop and host a Talent ID mobile native app that harnesses the capabilities of our core platform. Our Kinelitics™ platform enables large-scale remote testing of fitness and mobility, by delivering a battery of industry-accepted testing protocols through a standard mobile device and AI Computer Vision. 

Computer visioning running analytics platform, VueMotion, has announced that it has been rigorously validated against industry-leading tools, confirming its accuracy and reliability in performance analysis. VueMotion’s instantaneous speed measurement is as precise as the gold standard, providing coaches and athletes with accurate speed data that they can rely on for performance analysis. VueMotion has been validated against Criterion Laser system (timing gates) for instantaneous speed validation, OptoGate for sprint metrics such as ground contact time, step length, step velocity, and flight time, and Vicon for indoor motion capture of key-points' trajectories.

A smartphone app capable of screening a brain in less than 60 seconds is being used in the battle against concussions. The rollout follows a highly successful clinical trial of the Braineye technology involving almost 350 AFL players in 2022. The tool has changed the way players at the Southport Sharks in the Victorian Football League (VFL) deal with concussions. Players are asked to follow the dot on the screen while artificial intelligence gathers information on the speed and reaction time of their eye in less than 60 seconds. 

DAZN, one of the world’s leading sports entertainment platform, has announced the completion of its acquisition of Foxtel Group, marking a major milestone in its expansion into the Australian market. Foxtel Group, Australia’s premier subscription television provider, will continue to operate as a standalone business while benefiting from the UK-based DAZN’s global reach, market-leading technology, and investment in sports entertainment innovation. Foxtel, Kayo Sports, BINGE, and Hubbl will retain their brand identities, continuing to produce the world-class programming, sports coverage and entertainment.

The European Business Angel Network (EBAN) is the European association for business angels and other early stage investors. EBAN Sports is the dedicated community within EBAN focused on early-stage investing int he SportsTech sector. EBAN Sports organises knowledge exchanges, dealflow showcases and networking activities intended to drive the growth of SprotsTech early-stage investing across Europe.

FloSports, a global sports media company focused on passionate, underserved sports communities, today announces the successful closing of its Series D funding round,  led by Dream Sports, a leading sports technology company based in India. This round brings total funding raised by FloSports to more than $US 100 million to date. The investment will be used to fuel FloSports’ growth through content acquisitions that will expand the company’s sports portfolio. The investment follows the most successful year in FloSports history with 40,000 live events streamed, reaching more than 23 million viewers 

PlayOn, the premier fan engagement platform for high school sports, announced the acquisition of MaxPreps, a leading source for high school sports schedules, scores, statistics and rankings. This strategic acquisition from CBS Sports, a division of Paramount Global, will transform the high school fan experience and streamline the high school sports ecosystem by providing student-athletes, coaches, and fans with an unprecedented level of engagement, coverage, and accessibility.

Australia and New Zealand startup sportstech companies, Refbook (AU) and Glory League (NZ), have commenced an integration and commercial alliance that will enrich the community basketball officiating digital ecosystem. The integration functionality will provide a seamless solution for curating and accessing game vision to facilitate the coaching and wellbeing of officials at the grassroots level.

Leading sports management platform PlayHQ has launched AnalyticsIQ. AnalyticsIQ will deliver real-time insights, AI reports, and interactive dashboards for grassroots sports. The tool will provide deeper insights on player / member registrations trends, tracking and retention as well as an AI-driven grading solution

Apple Health+ is taking on Dr. Google. The tech giant is developing an AI-powered “doctor” inside a revamped Health app. According to Bloomberg, the new service could roll out with iOS 19.4, offering personalized health insights, food tracking, and doctor-led video content. Known internally as Project Mulberry, the initiative pulls data from Apple Watch, AirPods, iPhone sensors, and third-party devices to create a proactive wellness coach.

iReel and Sports Cloud Australia have announced a partnership to accelerate the growth of generative AI for sports.  Together, the companies plan to harness the power of Generative AI to transform how leagues, clubs, media organisations, and rightsholders build advanced digital ecosystems, and unlock new opportunities for engagement and commercial growth. iReel partners with the largest sports data and technology companies, turning complex forms of data into the natural language of sport. 

At major events, accessibility isn’t just about ramps and elevators—it’s about ensuring every fan has a comfortable and enjoyable experience. That’s why, at this year’s Australian Open, PAM worked closely with event organizers to highlight sensory rooms in the tournament’s digital navigation platform. Through PAM’s eXplorer Maps, guests could effortlessly find their way to these rooms via the tournament’s website or app—helping create a more inclusive and welcoming Grand Slam experience for all.

Rely and SIGPA (Sports Integrity & Governance Partners) announced a partnership to deliver a practical and affordable solution for managing integrity matters in Australian sport. This partnership reflects SIGPA's shared commitment to help sporting organisations at all levels adopt best-practice processes for managing complaints under the National Integrity Framework.

K-Sport, a global leader in athletic performance tracking technologies, has today completed the acquisition of 67% of SPT – Sport Performance Tracking, an Australia-based company with over eleven years of activity in the Australian market and operating in the United States since 2018. This strategic move marks a key milestone in K-Sport’s international expansion, providing direct access to the English-speaking markets through a well-established and recognized brand in the sport-tech sector.

Private coaching platform One on One Coaching was created by former Richmond, Brisbane and Gold Coast midfielder Andrew Raines in 2018, but has quickly become a side hustle for AFL assistant and development coaches. One on One Coaching exploded during COVID-19, expanding from just Queensland and Victoria to now be in every capital city in each state and territory. There were approximately 50 coaches involved in 2020. That number has grown to more than 250.

There’s a growing wave of sports content moving into creator territory, and Playback wants to be at the center of it. The livestreaming startup just raised $US 22 million from backers including Alexis Ohanian’s Seven Seven Six, Khosla Ventures, and NBA Investments. It’s making a serious play to become the go-to platform where sports creators and fans watch live games together. The platform lets creators host live watch parties of NBA and MLB games, backed by official partnerships with League Pass and MLB.tv.

 Feldspar, the UK-based technology company, announced the successful completion of early-stage testing of the first functional prototype of a sensor-enabled, high-performance running track. This cutting-edge innovation, powered by AI and real-time data analytics, is set to redefine track technology, providing both physical advantages for athletes and data-driven insights for coaches, broadcasters, and fans. 

Approved updates bring Flag Football and Lacrosse into Los Angeles along with several Olympic events into the Valley for the first time in history, while achieving significant cost savings and bolstering fiscal responsibility, improving athlete and fan experience, and maximizing use of world-class existing venues.

Venue and event management software company, Momentus Technologies, has partnered with CAST (Centre of Arts, Sports & Technology) to offer an opportunity for startups and scaleups innovating within the entertainment sector. Selected companies will showcase their solutions at this year’s 32nd Asia-Pacific Venue Industry Congress, held at ICC Sydney from 22nd-24th June 2025. This collaboration will spotlight four early-to-mid-stage companies, giving them the chance to present their innovations in front of VMA’s 1,000 members, representing 300 venues from 16 countries.

South Australianbased sportstech company MyVenue, has gone live with its POS terminals for food and beverage transactions at one of the world's busiest stadiums, Dodgers Stadium. The POS solution will also provide back office inventory & reporting platforms. MyVenue was selected by Dodgers Stadium after a RFP and pilot process.

The Australian Institute of Sport (AIS) has released new National Science and Research Priorities for High Performance Sport to help guide science, research and innovation initiatives ahead of the 2028 Los Angeles Olympic and Paralympic Games. The document highlights the importance of technology in relation to performance optimization, competitive equipment, and strategic insight.

The National Basketball Association (NBA) and the International Basketball Federation (FIBA) announced their joint exploration of a new professional men’s basketball league in Europe that would bring the sport to more European fans and accelerate the game’s growth across the continent. The NBA and FIBA will continue discussions that began more than a year ago with prospective investors, teams, arena developers and commercial partners.

In recent years, Saudi Arabia has rapidly expanded its global sports footprint through billion-dollar investments and high-impact partnerships — all aligned with its Vision 2030 strategy to diversify the economy, boost global influence, and become a sports and entertainment powerhouse. Just in Q1 of 2025, we've seen a wave of major deals and potential investments. This includes Saudi's Public Investment Fund's subsidiary SURJ Sports Investment $US 1 billion minority stake in DAZN, a $US 5 billion proposed investment by PIF into a basketball league that will span Asia and Europe, a potential $US 500 million investment in a new Global T20 Cricket League and $US 300 million by SURJ into One Cycling, envisioned as a 'Super League' for cycling.

The Government of South Australia's Department for State Development in collaboration with the Australian Sports Technologies Network (ASTN) and Helix Group will host a 2025 South Australian Sports Technology Showcase on 10th April. The Sports Technology Showcase will be held during SA’s bustling 2025 Gather Round Festival, celebrating the creativity, innovation and leadership of South Australian companies already servicing the sports sector, or those that are keen to explore.

NBA team owners are expected to discuss an initiative to launch a professional basketball league in Europe during meetings this week. The proposed league would be comprised of eight to 10 teams generating up to $US 3 billion in annual revenue. Franchises in cities such as London or Paris could sell for at least $500 million, according to Sportico. 

The Australian Institute of Sport (AIS) has awarded Queensland University of Technology (QUT) the country’s first gold tier status under the Elite Sport Education Network (ESEN). The ESEN is comprised of AIS-endorsed universities, TAFEs and other education providers who have committed to supporting elite athletes, coaches and officials for the duration of their course of study. The gold, silver and bronze ratings have been introduced to the ESEN to help athletes, coaches and staff balance a career in sport while pursuing higher education.

Embraced by skiers and snowboarders since launching in 2020, Nobody’s Princess has enjoyed fast track global growth by addressing a once neglected market of females wanting both form and function in a size that fits their body. Today the brand announced its first professional athlete sponsorship and bespoke design. Nobody's Princess will be designing the Vanuatu Winter Olympic uniform for Jeanne Crane-Mauzy who is a freestyle athlete competing originally for the USA and now for Vanuatu as a dual citizen.

A new 63,000-seat stadium will be built at Brisbane's Victoria Park for the 2032 Olympic and Paralympic Games. The Gabba, once touted as a future Olympic stadium, is now set to be demolished after the Games to make way for urban renewal. The cost of the stadium, which is set to host the athletics and opening and closing ceremonies, is yet to be announced, although the 100-day review said it would come in at an estimated $AUD 3.785 billion. A new national aquatic centre with a Games capacity of 25,000 and multiple pools will be built at the Centenary Pool at Spring Hill. The cost of the Games is set to climb from $AUD 7.1 billion to $AUD 8.8 billion.

Smart mouthguard manufacturer HITIQ announces a strategic shift to focus on the consumer market, targeting amateur and community-level athletes of all ages across a variety of sports with its new HITIQ PROTEQT system. This direction is reinforced by a significant milestone: a three-year partnership with the Victorian Amateur Football Association (VAFA), naming HITIQ as the VAFA’s ‘Official Concussion Technology Partner.’ HITIQ PROTEQT integrates proven elite-level technology—previously validated by partners like Monash University and Virginia Tech—into an accessible, boil-and-bite smart mouthguard. 

Colosseum Sport, Startup Nation Central and Accelab have partnered to launch the Global Sports Tech Startups Program to strengthen the sports innovation ecosystem in Morocco and Israel, leveraging the momentum of the 2026 Africa Cup of Nations and the 2030 FIFA World Cup. Up to 10 Moroccan and Israeli startups will complete the 3-month online curriculum which will help them to enter and expand in local and regional markets, and foster innovation and collaboration between entrepreneurs in the sports technology sector. 

CAPE has two studies in work with NASA and SpaceX. NASA plans to use CAPE's 3D scanning technology in space so astronauts can accurately and easily identify how they change shape in microgravity. Further NASA work, and the SpaceX study, are looking into compression garments to protect against orthostatic intolerance (fainting) when returning to Earth, and management of blood flow when entering microgravity.

Paramount Australia and SportsPick Live have revealed a new multi-year partnership aimed at increasing football viewership across venues in Australia, an action that aims to enhance the sports presence in a local landscape in settings such as pubs, clubs, casinos, and gyms. The partnership with Paramount Australia, the home of Australian football, grants commercial venues the distribution rights to Paramount’s exclusive and extensive package of domestic and international football matches.

Queensland University of Technology have announced a number of upcoming initiatives to drive sports technology and innovation in Queensland. This includes the Sport Innovation ProtoComp with QUT Sport students starting 28th March and AusCycling Esports National Championships to be held on 11th April. QUT will also host a Sports Innovation Community of Influence roundtable which will explore key challenges and unlock opportunities to accelerate technology adoption in sport.

World Athletics has partnered with ECAL, the leading provider of calendar marketing solutions, to ensure fans don’t miss a single moment of the World Athletics Indoor Championships held in Nanjing from 21-23 March. This collaboration brings convenience and personalisation to the fan experience, allowing attendees to sync the entire championship schedule or favourite events into their digital calendars.

Ahead of the 2025 Guinness Women’s Six Nations Championship, IDA Sports and Guinness have announced a game-changing collaboration for women in sports – the IDA x Guinness “Never Settle” Cleat, the first-ever soft-ground cleat  engineered for female athletes. The partnership brings together IDA’s expertise in creating female-specific footwear, while reinforcing Guinness’ support of women athletes and women’s rugby with their iconic branding. As the first female-specific soft-ground model available, the cleat features strategically placed metal studs to deliver exceptional traction on wet, natural grass.

The National Women’s Soccer League (NWSL) has announced a series of new international media partnerships, significantly expanding its global reach ahead of the 2025 season. With coverage spanning over 130 countries, the new deals ensure broader access to live matches and highlights across key international markets. ESPN has secured exclusive rights in Mexico, Central America, South America, Brazil, the Caribbean, the Netherlands, and Sub-Saharan Africa. For Australian audiences, Optus Sport has acquired exclusive rights to all NWSL matches and highlight packages, ensuring full coverage for fans across the country.

Sportradar, a leading global sports technology company focused on creating immersive experiences for sports fans and bettors, announced that it has agreed to acquire IMG ARENA and its global sports betting rights portfolio. IMG ARENA’s portfolio will enhance Sportradar’s content and product offering and further strengthen its strategic position as a leading content provider in the most bet upon global sports, including tennis, soccer and basketball.

Racquet sports facility operations platform Playtomic has raised $70 million in equity and debt in a funding round led by Match Invest. Playtomic, with more than 6,000 partner clubs across 63 countries, is well-established in Europe, the Middle East, South Africa and Latin America, and derives most of its business from padel. Playtomic plans to fuel expansion by administering loans to burgeoning padel clubs to scale their businesses in exchange for those clubs adopting Playtomic’s platform. Playtomic is developing new modules where players can connect with coaches and build leagues, in addition to finding facilities and booking court time. 

Football Australia has announced a groundbreaking, world-first partnership with Live Graphics Systems (LIGR) and its parent company, Crionet. The partnership will centralise the live production and distribution of over 3,500 games annually from state league level to flagship national competitions, such as the National Premier Leagues, the Hahn Australia Cup and Australian Championship. LIGR will provide technical broadcast management, live monitoring and end-to-end operational services across Football Australia’s multi-camera and single camera productions, including the integration of automated (AI) camera workflows at selected venues.

PlaySpark has announced the launch of a new gaming platform specifically for athletes. The platform brings a unique gaming experience that connects fans directly with the athlete, allowing for interactive engagement and exclusive content. With NIL (name, image, likeness) opening up endless commercial opportunities for athletes, PlaySpark gives them an avenue to create their own games and leverage their IP allows for deeper connections to their fans and also powerful sponsorship opportunities. 

PlayHQ has announced a landmark partnership with Basketball England, marking its first major collaboration in the UK. This strategic move will see PlayHQ provide a single, unified technology platform to support grassroots basketball across the country, streamlining operations and enhancing the experience for players, coaches, clubs, administrators, and volunteers. The solution will feature seamless registrations and membership management and simplified payments, competition scheduling, and real-time scoring.

United Sports, a company focused on improving sport globally through elevating standards for coaching, performance, and wellbeing has announced a partnership with Squash Queensland. All Squash Queensland Coaches have access to 3 new Squash specific modules focused on i. injury risk reduction, ii. load monitoring and management and iii. coaching fundamentals.