Sportstech & Member News

Tennis Australia has announced the launch of Beyond Tennis powered by Infosys, an innovative free gaming app that blends sport, artificial intelligence, social media, and storytelling. Designed to captivate Gen Z, gaming enthusiasts, and tennis fans alike, Beyond Tennis allows users to step into the role of a player’s coach or agent, shaping the careers of AI-driven tennis players both on and off the court. Using advanced AI engines, users can guide their players’ training and strategy, while chatting with them in a life-like simulation, while watching their season play out in real-time on social media.

BindiMaps is providing the smart wayfinding solution for the Australian Open for the 4th year in a row. The solution particularly helps those that are vision impaired or use a wheel chair in navigating their way through the venues. The solution helps patrons find courts, explore food options or nearby facilities using maps and audio options. 

Rely, an incident management platform, has joined the Australian Sports Technologies Network (ASTN) as a Premium Member. Rely helps employers prevent, mitigate, respond to and report on workplace issues, and meet WHS laws. The solution promotes integrity, compliance, and safe cultures. ASTN is Australia’s leading network driving innovation and growth in sports technology, bringing together industry leaders, startups, and organisations passionate about advancing the sports ecosystem.

The Nix Bionsensors hydration monitor is a tool for monitoring hydration in real time and the UCI is now giving the okay for use during competition. According to the brand, this “milestone marks a significant achievement for Nix Biosensors, as UCI teams are now permitted to integrate the Nix hydration monitor and corresponding Nix Pro app into their hydration strategies during UCI races, whereas previously it was only permitted in training. Real-time hydration data empowers early intervention, allowing for adjustments to be made before performance-impairing levels of dehydration set in. 

The Australian Open might look a little different this year if you’re livestreaming it on YouTube. That’s because the tournament has put an animated overlay on some of its matches to avoid broadcast licensing conflicts, making players look like Wii Sports characters. The technology, which the Australian Open first introduced last year, uses 12 cameras to process the silhouette of the human in real time, and stitch that together across 29 points in the skeleton.

News Corp’s $AUD 3.4 billion sale of Foxtel to DAZN could face heightened regulatory scrutiny as the UK-headquartered global sports streamer entertains investment interest from a unit of Saudi Arabia’s sovereign wealth fund. DAZN held talks with a unit of Saudi Arabia’s sovereign wealth fund according to the New York Times. The talks could see the kingdom invest about $US 1 billion in DAZN and secure a stake of up to 10% of the global sports streaming platform. The stake could be announced within weeks, according to Bloomberg.

FIFA has relaunched its Innovation Programme to seek technology driven solutions for a series of challenges. It is a platform the sees FIFA work with stakeholders to develop exciting innovations that benefit the global game. FIFA periodically publishes challenges detailing specific requirements that address a need within the game, with providers invited to pitch their solutions. The following challenges are currently open for applicants - skeletal tracking, football video support (FVS) system, goal-line technology (GLT), sustainable artificial turf, esports data capture for broadcast and future of fan engagement.

Expressions of interest are now open for companies from Australia's sports ecosystem seeking to export to, form partnerships, and make in-market connections in Japan to participate in the Game Plan Japan: Sports Business Delegation. Co-hosted by the AJBCC and the Australian Sports Technologies Network (ASTN), the visit is planned between Monday 21 April to Friday 25 April 2025, to Tokyo and Osaka. Expressions-of-interest close 31st January.

As part of Advance Queensland's Private Sector Pathways Inclusive Sport Tech Challenge last year, three innovative businesses are making significant strides towards a more inclusive sporting landscape in Queensland. BowerBird Industries takes the concept of fitness to a new level with the Virtual Handbike, seamlessly blending a physical handcycle with virtual training software Zwift. Able Digital Wellness offers a digital platform which allows users to explore various sports from the comfort of their homes. Whilst Cérge provides a communications platform to improve inclusiveness and inclusivity to sports facilities.

Courtside Ventures has announced an investment in Eternal, a new healthcare service tailored to lifelong athletes. Courtside will co-lead the $US 13 million seed round with Lightspeed Venture Partners. Eternal aims to keep athletes active, healthy, and performing their best for as long as possible. Offering a membership model, the company combines assessments, medical diagnostics, and ongoing guidance and accountability coaching to help athletes optimize performance, address injuries, adapt to hormonal shifts, manage long-term health, and achieve personalized athletic goals well into their later decades.

EngageRM, a global leader in sports technology solutions, has announced a strategic partnership with etrainu to develop and launch a bespoke Learning Management System (LMS) designed to support sports organizations, entertainment businesses, and internal teams across the globe. By integrating an LMS, EngageRM will provide its customers with unparalleled access to world-class learning and development tools tailored to the needs of the sports and entertainment industries. EngageRM’s innovative new LMS will support elite sports venues and organizations across leagues such as the NBA, NFL, MLB, NHL, and MLS, providing robust learning opportunities for teams, partners, volunteers, and staff. 

Apple Fitness+ is getting a fresh makeover in the Strava app. The two companies have announced a collaboration to revamp how Fitness+ integrates with the popular Strava fitness community. This more detailed workout summaries, Strava athletes appearing in Fitness+ content, and a free three-month trial to the service for Strava subscribers.

SURJ Sports Investment, Saudi Arabia’s leading sports investment powerhouse, has today announced a strategic partnership with U.S-based Enfield Investment Partners aimed at amplifying and advancing their investments into sport. The signing comes while Enfield Investment Partners unveiled a new global sports asset fund valued at more than $US 4 billion. The two companies will focus on investments across properties and assets including sports teams, leagues, media and wider sport infrastructure. The partnership will strengthen SURJ Sports Investment bilateral relationships with the U.S market. 

Tennis Australia has successfully raised nearly $AUD 50 million to launch AO Ventures, a sports and entertainment fund aimed at supporting tech-focused startups. With backing from notable investors such as Tanarra Capital's John Wylie and Wollemi Capital’s Robyn Denholm, AO Ventures plans to make around 20 investments and utilize the Australian Open as an innovation testing ground. 

The planned streaming service Venu Sports has been scrapped before it even started. ESPN, Fox and Warner Bros. Discovery announced they were pulling the plug on Venu. It had been expected to make available sports broadcasts from all three services as a mid-priced entry for cable cord-cutters who wanted more than a bare minimum of sports. Venu had plans for 5 million subscribers in its first year.

RoxOpt has announced that it has unveiled its AI-powered analytics platform, delivering personalized insights to elevate training, racing, and goal-setting for HYROX athletes and coaches. RoxOpt’s first product, HYROX Race Performance Reports, is powered by a proprietary AI simulation engine tailored to endurance racing. With HYROX gaining momentum as one of the world’s fastest-growing fitness competitions, RoxOpt provides athletes with actionable insights to improve performance, plan for future races, and achieve their next personal best.

Samsung Electronics announced a new partnership with Unrivaled, the groundbreaking professional women’s basketball league, to serve as its official technology and presenting partner. Founded by WNBA stars Napheesa Collier and Breanna Stewart, Samsung's smartphones (Galaxy S Series, Z Series), wearables (Galaxy Watch, Galaxy Ring), headphones (Galaxy Buds), and tablets featuring Galaxy AI, and monitors will exclusively power the league.

The National Basketball Association (NBA) is launching a league-wide biomechanics program with the National Basketball Players Association (NBPA). Motion capture labs will be installed at the training facilities of all 30 teams within a year. The protocols have been developed in consultation with the NBPA as well as sports medicine and performance experts. Provisions for the screening program were included in the current collective bargaining agreement, requiring players to participate in up to four assessments per season. The four tech vendors are Qualisys, BreakAway Data, Bertec and Theia. P3 is also on board as a consultant.

CNBC has ranked the 75 most valuable athletic programs in the USA. The top of the list is dominated by SEC and Big Ten schools, due largely to each conference’s massive media rights deals. Ohio State University is the most valuable athletic program, worth an estimated $US 1.32 billion. The Buckeyes had $US 280 million in revenue in 2023, the most of any school. In aggregate, the SEC is worth roughly $US 13.3 billion, an average of about $US 832 million per school; followed by the Big Ten at about $US 13.2 billion, an average of roughly $US 734 million per school; the ACC at roughly $US 10 billion, or about $US 558 million per school; and the Big 12, at roughly $US 6.7 billion, or about $US 420 million per school.

Oho, a portfolio company of the Alice Anderson Fund, has just announced a five year deal with Tennis Australia to protect children in sport. The deal will see the startup’s accreditation screening and verification technology used to vet coaches, officials, athlete services, and event management teams at the Australian Open and across Tennis Australia programs nationwide. Co-founded by former World Vision CEO Claire Rogers, Oho now supports over 130 organisations across Australia, completing 2 million checks a year and thousands of corrective compliance actions. Oho has also been selected in Tennis Australia's AO Startups program.

The Florida Fish and Wildlife Conservation Commission (FWC) has announced a new initiative in collaboration with the National Safe Boating Council to pilot interactive safety content through a free mobile app called DECKEE. The app is designed to keep boaters safe and informed. Over 1 million boat owners in Florida now have access to the benefits and safety features in the free DECKEE app. This includes detailed maps, facility information, official warnings, aids to navigation, and access to personalized equipment checklists, boating forecasts, regulations and resources.

Scrum Ventures, a San Francisco and Tokyo-based early-stage venture capital firm, announced the closing of its first vertically focused tech fund, Scrum Sports & Entertainment Fund I (SSE). The new fund, which closed at $US 68 million, invests in technology companies that support the growth of the sports and entertainment sector. SSE has already established a strong foothold in the sports and entertainment sectors, having made strategic investments in 16 promising companies.

Sportable, a global leader in sports data AI, is proud to announce the acquisition of Intaneous, a computer vision company specializing in transforming sports data into insights and visualizations that enhance the way audiences experience and understand sports. By combining Intaneous’ advanced computer vision and visualization technology with Sportable’s smart ball and player tracking solutions, the company is poised to offer a comprehensive end-to-end solution including automated augmented reality graphics, real-time sponsorship placements and automated highlights. This integration will deepen Sportable’s relationships in its core markets of football (US), football, rugby and Australian rules football while also enabling growth into new sports such as volleyball and tennis. 

Withings, a connected health company, unveiled Omnia, a concept for a personal health mirror that will give you a more holistic view of your health. Omnia features a mirrored interface equipped with voice commands, a 3D body model (digital twin), and a connected base with advanced health sensors. It conducts daily in-depth health scans by integrating data from Withings’ extensive ecosystem of devices—including smartwatches, scales, blood pressure monitors, sleep trackers, and even mattress and bathroom sensors—alongside weight, heart health, and metabolic health scans from its base.

Euroleague Basketball, the organiser of Europe’s premier professional basketball club competitions – the Turkish Airlines EuroLeague and the BKT EuroCup – and IMG, a global sports marketing agency, have announced the renewal of their partnership agreement. This extended collaboration will run through the 2035-36 season. Under the renewed agreement, IMG will continue to drive long-term growth for the league through media rights distribution, brand partnerships, strategic consulting, digital services, and streaming. IMG will also continue as the exclusive live events broadcast production partner.

Advance Queensland, in partnership with the National Rugby League (NRL) and Australian Sports Technologies Network (ASTN) is launching a 10-week NRL Magic Round Tech Sprint. The program will support up to eight Queensland-based innovative businesses as they collaborate with NRL subject matter experts to refine and adapt their tech to meet the needs of the NRL and its clubs. Each successful business will receive $25,000 in funding to participate. The program kicks off from February to May 2025 with a showcase event hosted during the 2025 NRL Magic Round week.

As part of the Orlando Magic’s continuing commitment to innovation, the Magic will host the Orlando Magic Venture Challenge, Powered by LEAD, in collaboration with the DeVos family and LEAD Venture Corporation. Through the DeVos family and LEAD, the challenge will provide up to $US 750,000 in total investment capital to early-stage sports, health and wellness startup companies. The challenge will offer individual funding amounts between $US 50,000 and $US 200,000 for qualified startups. Applications open 6 January, with a six startups selected for a “Shark Tank”-style event on March 26 at Kia Center.

Disney is to merge its Hulu+ Live TV unit with sports streamer FuboTV, creating what is expected to be the second-biggest internet-based pay-TV outfit in the US after YouTube TV. The deal, which does not include the main Hulu service, will create a company with revenues of $US6 billion and more than six million subscribers across North America. The agreement paves way for planned Warner Bros Discovery, Fox and Disney sports streamer Venu. As part of the arrangement, the trio will pay $US220 million to Fubo, while Disney will provide an additional $US145 million loan in 2026. 

Australian cycling apparel MAAP are entering the UCI WorldTour as the official technical supplier to GreenEDGE Cycling (Team Jayco AlUla, Liv AlUla Jayco, and Liv AlUla Jayco Continental Team) for the 2025 season and beyond in a multi-year collaboration. Partnering with Australia's premier men’s and women’s WorldTour teams builds on MAAP's history of supporting professional teams and riders. The partnership also brings together two iconic brands of Australian cycling, both with a shared mission of performance, innovation, and elevating the sport on a global stage.

Therabody, a leader in wellness technology, has announced a strategic relationship with smartwatch provider Garmin to bring smarter recovery solutions to athletes to help better understand the ways to recover. The collaboration focuses on data integration, an AI-powered digital coach and scientific research to better understand the impact of recovery on performance.

The Foxtel Group welcomed an agreement announced by its shareholders – News Corp and Telstra – that will see DAZN, a premier global sports streaming platform, acquire 100% of the Australian subscription television company. The deal will provide more international sports for Foxtel and Kayo subscribers and new opportunities to bring Australian sport to DAZN’s global audience. The transaction values the Foxtel Group as a streaming-led business with an enterprise value of $AUD 3.4 billion representing more than 7 x Fiscal 2024 Foxtel EBITDA. News Corp and Telstra will remain involved as shareholders in DAZN.

Athletech News has analysed trends to watch in 2025, including the rise of longevity, the future of fitness wearables and strength training’s surge. The global wellness market is projected to grow to nearly $US 9 trillion in 2028 as consumers embrace new ways of living, moving and well-being. The rise of longevity services, GLP-1 weight-loss drugs and holistic wellness presents massive opportunities for the health and fitness industries. The popularity of strength training is reshaping the way gyms look, while the rise of AI begins to transform the way fitness brands do business.

Netflix has secured the exclusive US rights to the FIFA Women’s World Cup for 2027 and 2031, marking the first time the tournament will appear on a streaming service. Netflix will produce exclusive documentary programming spotlighting the top players and their journeys. This continues Netflix commitment to premium live sports programming which has recently included the Jake Paul / Mike Tyson bout, NFL's Christmas double-header as well as WWE Raw on 6 January 2025.

Health-tracking ring maker Oura announced it closed a $US 200 million Series D funding round led by Fidelity Management & Research Company and Dexcom. The investment raises the company’s valuation to $US 5.2 billion. The company has shared that it recently surpassed 2.5 million rings sold and has seen its member base and revenue more than double over the past year. The Oura Ring hosts a number of different sensors designed to monitor a wearer's health while sleeping or engaging in physical activities.

Australian independent provider of ticketing solutions, INTIX, has joined the AO StartUps programme. The Australian Open’s start-up initiative helps to accelerate businesses working in sport, health and entertainment to build, test or pilot solutions with Tennis Australia and tennis events. INTIX has been piloting its next-gen ticketing platform at the women’s Workday Canberra International 2025. The easy-to-use, full-feature online, membership, reserved seating and door sales solutions have been used by other sporting organisations in Australia, including AFL Victoria, Western Australian Football League, Queensland Rugby League and more. The full cohort of AO StartUp companies will be announced in the leadup to Australian Open 2025.

The Technology Golf League (TGL), co-founded by golf icons Tiger Woods and Rory McIlroy, is set to begin on January 7, 2025. This new league aims to modernize the sport, featuring six teams composed of top PGA Tour players. Matches will take place at the SoFi Center, a state-of-the-art venue with a 1,500-seat capacity. This custom-built arena features an IMAX-sized screen, around 24 times larger than traditional golf simulator screens. The venue also boasts a uniquely engineered green complex that can rotate a full 360 degrees, allowing players to approach holes from various angles. The matches will provide a blend of simulator golf and authentic short game experience with real grass teeing areas and actual sand bunkers.

Racing and Sports, a leading provider of global racing data and trading solutions has announced that DAZN Bet has become the first UK operator to go live with Pragmatic Play's newly launched horse racing product. This release offers DAZN Bet users with best-in-class racing content, global data and innovative betting solutions.

In a remarkable achievement that underscores the growing importance of technology in sports travel, EventPipe has crossed a significant milestone by surpassing $US 1 billion in gross hotel bookings. This breakthrough highlights the company’s innovative approach to event housing and sports travel management. EventPipe has rapidly emerged as a game-changer in the event housing technology landscape, simplifying and streamlining accommodation bookings for sports events, tournaments, and travel management.

The Las Vegas Raiders' has officially implemented PAM's Smart Navigation platform on their Mobile App and on the Allegiant Stadium Website. The platform provides more than just navigation, including premium experiences for fans, data-driven insights and enhanced in-venue revenue opportunities.

Spiideo, a global leader in sports video technology, has announced the acquisition of Signality, an optical tracking and sports data generation company. The integration of Signality’s automated, real-time data and analytics technology into the Spiideo platform will further fuel Spiideo’s data and AI-driven solutions for media companies, leagues, federations, clubs, and schools. With millions of hours of automated sports production annually, Spiideo is used by thousands of team and installed in more than 6,000 venues across 60 countries.

Investors continue to embrace fitness software firms as Europe-based bsport becomes the latest brand to receive a cash infusion. Barcelona-based boutique fitness software platform bsport has raised $US31.5 million in a Series B funding round. bsport serves around 2,000 gyms and fitness studios across Europe and North America, predominately small and medium-sized businesses. Its platform include class bookings, payments, staff management, sales and marketing, and member experience tools. 

Endorphins Studios has launched as a next-generation content production company for health and fitness brands. The company will create immersive and personalized content experiences for health and fitness brands and creators, including video and photo production, AI content creation, game design, interactive learning simulations, and experiences in virtual (VR) augmented (AR) and mixed reality (MR). Endorphins Studios comes as ChatGPT developer OpenAI just released Sora, a video-generating AI that can create “realistic videos” from text, photo and video inputs.

PlayOn, the all-in-one fan engagement platform for schools, and Pixellot, one of the world’s leading provider of AI-automated sports video and data solutions, has announced a new partnership to exclusively offer Pixellot's VidSwap™ coaching tools platform for free to all NFHS Network member schools. PlayOn operates the NFHS Network, the leading broadcast network for high schools. Nearly 10,000 schools partner with the NFHS Network to broadcast over 800,000 events annually. Footage captured on Pixellot cameras is processed and made available for coaches on VidSwap, providing detailed analysis and game breakdowns.  

EngageRM, a global leader in CRM automation and data analytics for the sport and entertainment industry, is excited to announce a three-year partnership with Southside Racing, a new entity born from the amalgamation of Cranbourne Turf Club and Pakenham Racing Club in Victoria, Australia. Starting in May 2025, this partnership will see Southside Racing utilising EngageRM’s comprehensive suite of cutting-edge products, including CRM automation, premium ticketing and corporate sales tools, portals, and audience engagement technologies. This collaboration aims to enhance Southside Racing’s operational efficiency, deepen fan engagement, and elevate the customer experience across its venues.

The two startups for the second edition of Champions Innovate, UEFA's groundbreaking programme focusing on the promotion of active and healthy lifestyle around the 2025 UEFA Champions League final, have been announced. Mastercard will partner with FC Urban, while adidas will work with Equip Sport. Originally conceived by the UEFA Innovation Hub, Champions Innovate is a collaborative partnership between UEFA, the host city of the UEFA Champions League final as well as UEFA Champions League commercial partners. FC Urban and Mastercard will aim to explore innovative technological solutions to make access to sports more inclusive and equitable in Munich. Equip Sport and adidas will aim to leverage their technological expertise to make sports experiences, both planned and spontaneous.

KOJO, a leader in the sport, entertainment and brand experience industries, has formalised a strategic partnership with CUE, a US-based leader in fan-first engagement technology. With KOJO, as CUE’s strategic partner across Australia and New Zealand, the collaboration promises to elevate fan experiences across major sporting, entertainment, and corporate events. KOJO will introduce CUE’s ground-breaking products to Australia and New Zealand. These include the popular FanSee live selfie cams, already a hit in the NBL, NRL and A-League, and AR Prize Drops that creates immersive sponsor activations.

Rip Curl’s Mirage3DP Boardshort has won the prestigious 2024 ISPO Award, recognizing outstanding achievements in the sporting goods industry. The award was presented at the ISPO Show in Munich, Germany. Developed in collaboration with Moon Creative Lab and Bilio, the Mirage3DP Boardshort sets a new benchmark for innovation and sustainability in surf apparel. The collaboration combines Rip Curl’s expertise in technical surf products, Moon Creative Lab’s innovative 3D printing materials and systems called ‘Variloom’, and Bilio’s expertise in complex soft goods design.

Sony’s Beyond Sports is collaborating with ESPN, the NFL, Disney, and The Simpsons to produce The Simpsons Funday Football, a real-time animated alternate presentation of the game between the Cincinnati Bengals and Dallas Cowboys on Monday, December 9, 2024. A combination of data processing and real-time visualization technology from Beyond Sports will insert well-known characters from “The Simpsons” into the game action while the Bengals and Cowboys play in real time.

New York Red Bulls is set to become the first major sports team to offer blockchain-based ticketing for all events through a wide-ranging partnership with Sports Illustrated Tickets. Starting with the 2026 season, Sports Illustrated Tickets’ primary blockchain event ticketing platform Box Office will power all events at the 25,500-capacity venue. Beyond seamless access, the Avalanche blockchain will improve fan engagement by transforming event tickets into dynamic digital assets, offering exclusive perks, personalized content, creating a next-generation event experience

The 2024 Euroleague Basketball FanXP competition unveiled its winner at the SPORTBIZ EUROPE event in Barcelona, Spain, this week. The winning start-up, ZATAP, a Switzerland-based company, has redefined the connection between physical merchandise products and the digital world. By facilitating direct-to-consumer interactions, ZATAP helps brands and sports teams better monetize their customer base. The winning start-up, ZATAP, a Switzerland-based company, has redefined the connection between physical merchandise products and the digital world. By facilitating direct-to-consumer interactions, ZATAP helps brands and sports teams better monetize their customer base.