Advance Queensland and NRL Magic Round Tech Showcase

Showcase your innovation to the NRL!

Calling all innovative Queensland-based businesses! This is your chance to shine in front of key NRL Executives and Magic Round stakeholders in Brisbane on 17 May 2024.

In collaboration with the National Rugby League (NRL), Advance Queensland is excited to offer a unique opportunity for up to 20 local businesses to showcase their groundbreaking products and solutions to key decision-makers from the NRL, clubs, stakeholders, and major sporting organisations across Queensland.

What we're looking for

We're seeking expressions of interest (EOIs) from businesses with innovative solutions in areas such as:

• innovative fan engagement and fan experience enhancement
• event operations and broadcasting optimisation
• health and wellness technologies for athlete performance improvement
• cutting-edge business data solutions for customer engagement and performance
• any other technology solutions that can elevate the NRL's product offerings and sponsorship value
• venue operations and management – including ticketing, food and beverage, field/facilities management.

Expression of Interest closes 23 April 2024 (AEST) at 2:00pm

NRL Magic Round kicked-off with Sportstech Showcase

AdvanceQLD partnered with the NRL to showcase sportstech as the NRL Magic Round was about to kick-off in Brisbane. At the showcase event at The Precinct, Premier Steven Miles announced that NRL Magic Round will remain in Brisbane until 2027. Part of the partnership this year included a unique opportunity for 22 local businesses to showcase their groundbreaking products and solutions to key decision-makers from the NRL, clubs, stakeholders, and major sporting organisations across Queensland.

ASTN State Manager, Nikita Vogel and Executive Chair, Dr Martin Schlegel noted that an increasing number of startups and businesses from adjacent sectors are capitalising on the opportunity to work with sports, rights holders, brands and other stakeholders. “We welcome the knowledge transfer that can occur from inside as well as into our sector from the outside as an enriching open innovation opportunity for all,” said Schlegel. “ASTN stands ready to assist founders from adjacent sectors to learn about the sports industry and take advantage of the ASTN connection opportunities,” added Vogel noting that the NRL and teams seem genuinely excited about the opportunity to engage with the sportstech sector locally.

Download brochure.

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