ASTN Masterclass - ‘AI in the Business of Sport’

After exploring how Artificial Intelligence (AI) has been utilised in analysing athlete performance, ASTN is placing a spotlight on the use of technology and how it is reshaping the business of sport. Join the ASTN for a masterclass ‘AI in the Business of Sport’ and hear from industry experts and ASTN member companies about the way sport is automating workflows, generating content or shape immersive broadcast.
Date: Wednesday 27 March 2024
Time: 2pm-3pm (AEDT)
Venue: Online via Zoom - Please click this URL to join. https://us06web.zoom.us/s/83819956572?pwd=XYOZaWXYg7TB8gtihkPbrIbRjbtu9e.1 Passcode: 444781
ASTN Masterclass -  ‘AI in the Business of Sport’

ASTN Masterclass session

Panel Members

Elisa Koch

Elisa Koch

Head of Data Analytics, AFL

Elisa has worked as a Data & Analytics leader in the US and Australia in industries spanning finance, FMCG, technology, and sport at companies including Citigroup, Avon Products, Quantium, LinkedIn, and now at the AFL. Elisa is passionate about leading businesses to be more data-driven and sees herself as an objective advisor to the business. In every business, Elisa believes data is one of its most important, and often undervalued, assets and strives to maximize the value and role of data in decision-making at all levels of the business leveraging tools like AI and machine learning. Elisa is a people-first leader passionate about building high-performing teams built on diverse thinking and the ability to bring our authentic selves to work.

Guy Port

Guy Port

Head of Asia Pacific, WSC Sports

Guy has over 20 years’ experience working across technology, data and consultancy roles within the global sports business industry. Currently managing WSC Sports business across Asia Pacific, he has overseen the growth of WSC’s AI-powered video highlights automation technology to partner with major sporting properties and media companies across the region.

James Doyle

James Doyle

CEO and Founder, iReel

As the CEO of iReel, James’ journey from the sports field to scaling technology has been driven by a passion for both worlds. At the core of iReel's mission is the fusion of sports enthusiasm with pioneering Gen AI technology to revolutionise how we experience, analyse, and connect with sports. iReel builds generative AI products for the sports industry. They provide a solution for broadcasters, bookmakers and teams to leverage cutting-edge generative AI. iReel’s models are trained specifically on sport data to be customised to their clients' use case. This pioneering technology grows human intelligence in the world of sport.

Moderator

Amy Crosland

Amy Crosland

Manager – Program Operations and Projects

Amy manages ASTN’s women in sports tech programs and activities.

Introduction

Martin Schlegel

Martin Schlegel

Chair, ASTN

Martin directs the program and content delivery of the ASICE program collaborating with the Industry Advisory Council, Project Directorate and industry partners and clusters of innovation.

Funding Partner

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RSVP