MIT Sloan Sports Analytics Conference 2025
Venue: Hynes Convention Center
Address: 900 Boylston St, Boston, MA 02115 (USA)
For further information on the 2025 proceedings, please check the conference schedule.
Event Summary
The 19th Annual MIT Sloan Sports Analytics Conference at the Boston (USA) Hynes Convention Center welcomed over 2,600 in-person attendees and over 1,400 online viewers. Themed ‘Analytics in Motion’ the conference explored next frontiers in technology across human performance, sports business and investing deployed in the sports sector.
The ‘Building Sports Empires with an Entrepreneurial Edge’ panel featured Gerry Cardinale and Michele Kang, two visionary entrepreneurs reshaping the sports industry. Kang, founder of Kynisca, who is transforming women’s sports by building the world’s leading women’s football organization, emphasized the need for a holistic approach to women's sports. Kang, who views sport as a subsector of the entertainment industry, outlined her view to invest in all aspects of performance, media, and analytics before we see profitability. “Shrink it & pink it is not the answer” for Kang as women are not small men who has invested into ASTN member company, IDASports.
Cardinale, founder of RedBird Capital Partners, who has led over $10 billion in investments across sports and entertainment, highlighted that in North American experiences are linked to entertainment versus, for example, in European where a focus is placed on the performance on the pitch.
In terms of the future of the business of sports, speakers continue to identify growth potential across integrity and sports betting, content creation and streaming as well as a further internationalization of sports in general. At the same time women’s sports are still facing headwinds if corporate sponsors ask for discounts or venue development lags behind male sports.
Finally, as data acquisition grows not only in the area of human performance but also in operational aspects of the front and back office, a holistic 360-view of the fan as a customer becomes more important for many leagues, clubs and federations.
Event Gallery
