SportWest Connect – Environmental, Social and Governance (ESG) in Sport

Environmental, social and governance, or short ESG, refers to a set of quantifiable parameters that can be used to measure the impact of an organisation, event or other activity on its surroundings, stakeholders and society. Beyond a compliance check list, consumers want organisations to do more on ESG to drive for environmental and social gains, and to have strong governance. Commercial sponsors expect that the recipient of funding has good management processes in place and will not damage the sponsor’s brand reputation. Potential investors in sportstech startups, like to understand what governance regimes are in place that warrant responsible deployment of their investment. The sports industry is seen to be behind other sectors, whilst industry stakeholders are demanding more focus on ESG. Through a joint venture with a leading ESG specialist, ASTN can provide organisations with an accessible option to assess their ESG practices, including a comprehensive scorecard and report, with recommendations and suggested training to improve ESG results.