Women-led Design Masterclass

This event features trailblazing women founders who have revolutionised the field with their cutting-edge products and solutions in sports apparel, protective wear, health & fitness pursuits, and children’s physical development.

Attendees will have a chance to interact with their innovations, as well as discover the stories behind their success, gain insights into their design philosophies, and learn how they are shaping the future of sports, participation and sportstech. Perfect for anyone interested in the intersection of sports, technology, and women-driven innovation.

The founders and companies to be featured in this showcase and discussion include:

• Kirsty Richardson - GravityFit
• Saara Jamieson - Cool Beans Underwear
• Michelle Walshe - CoachMate
• Victoria Zorin - Nola
• Maria Baker - Nobody’s Princess
• Suzie Betts – Boob Armour
• Marie Penny – Project Flock
• Natalie Moore – Own Your Health Collective / MenoVest

The ASTN Masterclass provided a number of key takeaways from the showcase, presentations and discussion:

1. Sportstech is so much more than what is commonly expressed and includes advanced materials, sensors & devices, medical & health as well as information & communication technologies (see Who We Are).
2. Sportstech extends well beyond elite and high-performance only and also covers the business of sports & broadcasting in addition to active living and grassroots sports.
3. Cross-industry knowledge diffusion and transfer of insights from and to adjacent industries provides great input to implementing innovative ideas - adding value to both sides.

Event Gallery