#30: How to turn Aussie sports in to global brands- with former US Olympic Marketing Boss, and now Playbk Sports North America Chief, Rick Burton

Rick Burton is the former marketing boss for the US Olympic Committee and Miller Lite, and has worked with the NHL, Nike, Visa and Fedex. He also ran Australia’s National Basketball League, and is a Professor at Syracuse University, in New York. Rick is now North America Chief for Playbk Sports- a company creating new digital information and engagement commodities for clubs and leagues. Rick gives us the game plan of how Australian sport can harness rapidly evolving technology to grow global brands.