#75: Cutting the puffery: How Graham Dudley is helping sportstech get real with the consumers

Graham Dudley comes into sportstech companies like a specialist coach, to help them make sense of data, and turn artificial intelligence into actual intelligence. He founded Global Performance Testing in 2011, and works with companies in North America, Europe, Australasia and now India. Graham and his team assess products, provide evaluation and validation, tech support, training, analytics and cyber security. In today’s show, Graham says overselling and underdelivering is a major modern problem in sportstech.