#84: From Novak to Sinner, how Craig O’Shannessy revolutionised tennis, and the biggest names in the game

Craig O’Shannessy is the architect of the Italian Renaissance of tennis- with Jannik Sinner’s AO 2024 win the first of many. Before leading Team Italy climb back up the mountain, O’Shannessy was head-hunted by the most successful player of all time, Novak Djokovic in 2017. O’Shannesy worked with Novak when during the most contested time in tennis history, with Federer, Nadal and Djokovic competing for the crown. Craig O’Shannessy is an Aussie who dared to think differently, question the status quo of tennis and use tech and innovation to take an Edwardian sport and make it Web-4. Craig’s agent Elia Hill, from Connecting In, also joined our discussion, to share how we can all benefit from greater connection and collaboration.