#88: ‘Allowing kids to feel success’, with Pitch It Up founder Emma Thomson

Emma Thomson worked for two decades as a medical scientist, and in that time, also became a ‘Cricket Mum’. That latter title led Emma to become a sportstech entrepreneur. After endless afternoons bowling balls at her young son for batting practice, Emma realised there was a gap in the market. Bowling machines are commonplace for adult cricketers, and so Emma tailor-made a bowling machine to suit kids as young as Grade 3. Pitch It Up was born, and her e-commerce business is now also flourishing with major cricket and sporting goods retailers around the country. Emma has just created a new iteration for visually impaired cricketers, and Pitch It Up has been working closely with the special needs and para sports people. Today, Emma tells us the origin story, the tech, the growth, and the future of Pitch It Up.