#91: “Nobody’s Princess”, How Maria Baker defies the odds at every turn

Maria Baker founded Nobody’s Princess to make snow and ski gear specific for girls and women. Maria came up against the chronic issue of women being paid scant regard in sports apparel, with the “pink it, and shrink it” mentality falling well short of the mark. She wants women of all shapes and sizes to feel completely at home in her gear, and to encourage people to head to the slopes, who may never have given it a go before. Maria shares with us the difficulty of winning Government support, after a female-specific funding program ended, and with her business both too new and too advanced to fit into current funding categories