Game Plan Japan: Sports Business Delegation

Partnering with the Australia Japan Business Co-Operation Committee (AJBCC), ASTN is joining some of its member companies on the Sports Business Delegation to Japan.

Organiser: AJBCC and ASTN

Date: 21-25 April 2025
Address: Japan

Game Plan Japan: Sports Business Delegation

Tokyo: Monday 21 April – Wednesday 23 April
TOsaka: Thursday 24 April – Friday 25 April

ASTN and AJBCC started the Japan Sports Bsuiness Delegation with three busy days in Tokyo. Activities kicked off with a Japan market entry and structuring workshop delivred by Baker McKenzie, a overview of Japan’s sports streaming, broadcasting and media landscape by DAZN and a sportstech innovations and sports team ownership discussion with Fujitsu.

A visit to the Japan High Performance Center discussing applications of technology to drive performance, was followed up with a market briefing by Austrade followed and rounded off with a networking event at the Australian embassy. Events in Tokyo concluded with Insights into Japan’s sports retailing market showcased by leading sports retailer Xebio Sports.

The delegates are now off to Osaka for final 2 days visiting the Mizuno Innovation Center, Dunlop and the Australia Pavillion at World Expo Osaka.

Thank you to Global Victoria and Trade and Invest Queensland for providing support to the delegation. Great to see the Queensland Minister for Sport, Tim Mander and BMX gold medalist, Saya Sakakibara at our networking event.

Download Sports Delegation Brochure.