Sportstech & Member News

Australians with a flair for sport are being offered the opportunity of a lifetime. A nationwide talent search aimed at finding future stars for Brisbane 2032 gets underway next month. The Future Green and Gold campaign will be Australia’s greatest ever talent search, designed to unearth the next generation of sporting champions and fast-track them to the elite level. This is the first time the high performance sector has come together to deliver a talent search. The Australian Institiute of Sport (AIS) has partnered with all state institutes, Paralympics Australia and more than 40 major sports including cycling, rugby, para canoe and para snow.

Alta Global Group, a pioneering technology company dedicated to transforming the landscape of martial arts and combat sports training, has announced its partnership with UFC Gym Group, marking Alta's first major enterprise partnership. This collaboration integrates Alta's innovative products across UFC Gym's extensive network of over 150 global gyms.

The Orlando Magic are extending their foray into venture capital as a source of finding new inspiration for team operations. The NBA team owned by the DeVos family is joining the Lead One fund as a venture partner, the second major U.S. team to join the sports- and health-tech focused investor. Lead One is the pre-seed stage investment fund from Orlando-based Lead, a sports- and health-tech focused venture capital company founded by members of the Dassler family of Adidas fame.

Autograph, the fan engagement company co-founded by Tom Brady, raised $200 million by 2022 with a vision to sell collectible NFTs. Now the company plans to instead reward fans for actions they already take, such as listening to podcasts and buying tickets. The newly announced platform (which retains the Autograph name) aggregates publicly available blog posts, news stories, YouTube videos and digital shows in customizable feeds for followers of 240-plus teams, doling out digital coins for users consuming content. 

Health technology platform Coach Welly has officially launched after years of development. the platform will be available to members at the O2 Performance Gym on the Sunshine Coast of Australia. Along with the AI-powered proactive chatbot that can assist with goal-setting and workout ideas, Coach Welly offers Heart Rate Variability (HRV) tracking and Readiness Scores, which can be accessed with a simple camera scan. The platform also provides gym members with gamified rewards for workout and health activity completion, motivational engagement, and personalized workouts. 

National and state-level sporting organisations across Australia must have an equal split of men and women on their boards from 2027 or risk having their funding withheld, the federal government has announced. The National Gender Equity in Sports Governance Policy, launched by the Albanese government this week, aims to address the chronic under-representation of women across governance and leadership positions in Australian sport by creating a financial incentive for organisations to make their boards more equal.

In a ground-breaking deal, Alta Global Group has supercharged its partnership with Conor McGregor who becomes an Alta Global Ambassador, increasing Alta's revenue potential. This 3-year partnership includes McGregor receiving 700,000 performance share rights tied to certain share price milestones. McGregor will actively promote Alta's Platform and products, which includes TrainAlta.com, Hype.co and MixedMartialArts.com. Alta Global Group is a technology company that is enabling the global martial arts and combat sports industry to maximize commercial opportunities by increasing consumer participation.

QUT will develop and host an inclusive esports program for regional Queensland high school students, with the support of a $1.19 million grant from the Australian Government. The 'EsportsAble' project will see a series of esports events held in six regional locations across Queensland during 2025, culminating in a state championship in Brisbane.

LALIGA club, Valencia CF, has reached an agreement with AQUAME as Official Partner for the next three seasons. AQUAME, an Australian sports technology company, will equip the Valencia CF 's first men's and women's teams, as well as the VCF Academy, with its innovative smart water bottles and hydration solution. This innovative collaboration will enable hydration to be managed and monitored based on data-driven insights, helping to improve performance, recovery and well-being.

Femmi, an innovative app designed to tailor fitness training to the unique needs of women throughout their menstrual cycles, has been named a finalist in the Health, Biotech, and Medtech category at the 2024 SXSW Sydney Pitch. Now in its second year, SXSW Sydney Pitch presented by VentureCrowd showcases some of the global startup ecosystem’s most exciting, mission-oriented innovations, startups and people creating impactful companies, products and solutions that will change our lives.

India Premier League (IPL) team Delhi Capital has partnered with Ludimos, a leading cricket technology platform, specializing in AI-driven scouting and player development. The Ludimos match analysis and preparation platform, which will be implemented across Delhi Capitals’ IPL and WPL platforms, will empower the squads to plan and prepare with unparalleled precision.

Digital content and learning management platform specialist, CoachMate, has partnered and gone live with Golf Australia. CoachMate to help deliver the ‘MyGolf’, ‘Get Into Golf’ and ‘MyGolf Schools’ programs digitally to ensure that new golfers have the best experience possible. CoachMate is an app designed to save time and help deliver great coaching sessions on or off the course. This is done through easy-to-follow game based video content, group management and micro learning tips and tricks allowing you to become the best coach, teacher, volunteer, or player you can be.

Cool Beans Underwear founder and CEO, Saara Jamieson, has been selected as a finalist for the Paul Shetler Disrupter of the Year category in the 2024 InnovationAus Awards for Excellence. Saara is the inventor of the world’s first testicular cooling medical device underwear, now registered with the Therapeutic Goods Administration of Australia.

Teamworks, a global leader in enterprise SaaS solutions for elite sports and tactical organizations, has announced the acquisition of Zelus Analytics, the leading sports intelligence platform. Zelus helps elite sports organizations and athletes win by blending rich data sources to inform roster construction, player development, game preparation, and in-match strategy decisions. Zelus has built a reputation as the only company to combine world-class data science and engineering talent, deep industry experience, and advanced models and metrics to tackle the most complex challenges in sports analytics (across MLB, NFL, NHL, NBA, IPL, European football leagues and pro golfers on the PGA TOUR).

Recently, Komo Technologies, a leader in fan engagement and activation technology, joined forces with Leap Event Technology to supercharge the fandom at the biggest sporting fan festival the world has ever seen. Fanatics Fest 2024! Working closely with Leap, who was responsible for the event app (amongst other things), Komo seamlessly embedded Komo games, competitions and activations via SSO into the native event app. This included live trivia games, speed and memory tests, scratch and win games, swiper games, fan-generated content and general quizzes.

PlaySpark to have been accepted into the 2024 cohort of the Australian Trade and Investment Commission (Austrade) US Export Acceleration Bootcamp. As the business pushes into the USA, the program will help PlaySpark monetise their IP through branded mobile games, consolidate their GTM strategy and gain a better grasp of the tax, legal and cultural issues.

At the Paris 2024 Olympics, Gerford AI supported USA Swimming in their remarkable achievement of 28 medals, including 8 golds, 13 silvers, and 7 bronzes. By analyzing over 232,000 data points across 73 races, our advanced analytics provided invaluable insights, helping USA Swimming secure the top spot in the standings. 

Racing and Sports has entered into an agreement with Pragmatic Play, one of the leading suppliers in the iGaming industry. This partnership will Racing and Sports SaaS trading platform, horse racing and greyhound analytics and editorial content, integrated into Pragmatic Play's Sportsbook offering. This collaboration not only extends Racing and Sports reach into global regulated markets but also solidifies their position as a key provider of premium racing solutions in the wagering and racing industries.

Cricket Australia have trialed Talk All Sports scoring platform for the first time at the recent Australia A vs India A test match in Brisbane. The four-day match marked a successful first-time deployment of the Talk All Sports Foldaway LED Scoreboard for Cricket Australia. Talk All Sports had completed seven school and trial matches with the technology, where umpires scored every ball. 

AMB Sports and Entertainment (AMBSE) announced a multi-year agreement with Wicket, a cutting-edge, proprietary technology built to eliminate friction through facial authentication, as the new proud partner of technology at Mercedes-Benz Stadium. Wicket is the leading provider of facial authentication technology in professional sports stadiums, offering facial ticketing, payment, and access control solutions for more than 40 teams around the USA.  

UAE-based Web3 streaming platform, myco, has completed its Series A round, raising $10 million from prominent venture investors across MENA, North America, and Europe. myco’s live-streaming division has secured major rights until 2025, including ICC and PSL Cricket Rights for Pakistan, all major cricketing rights for North America via Willow TV, and rights for the World Squash Federation and Egypt Squash Federation. The platform is set to relaunch its native utility token on the Aptos Blockchain at the beginning of Q4 2024, along with the migration of its wallet infrastructure.

With the re-branding of leading sportstech investor, LeAD Sports & Health Tech Partners to LEAD, Profluence Sport has highlighted the gap in early-stage sportstech investment. LEAD plans to deploy ten $AUD 100k investments into pre-seed sports and health tech companies each year..

Based on the success of the Move-and-Earn lifestyle app STEPN, "STEPN GO" aims to revolutionize social fitness in daily life. STEPN GO has partnered with G-SHOCK for a NFT sneaker that incorporates the sports watch maker G-SHOCKS's designs that can only exist in a virtual space. These NFT sneakers were sold by the operators of “STEPN GO,” FSL, on the marketplace in a limited raffle of 800 pairs from August 26th to August 29th.

The World Health Organization (WHO) and International Paralympic Committee (IPC) are joining forces to highlight the transformative impact of assistive technology on sports during the Paris 2024 Paralympic Games. The "Equipped for equity" campaign emphasizes the crucial role of assistive technology for Paralympic athletes to advocate for concerted global action to improve access to these essential health products.

Advance Queensland, in partnership with The University of Queensland and FOME.ai, is investing over $AUD 1.5 million to develop an AI-powered system that ensures fair and accurate classification for Para athletes worldwide. This innovation will break down barriers, making Paralympic sports more accessible, especially for those in remote regions.

For many Paralympians, the equipment they use plays a crucial role in their performance – it’s what enables them to compete and push boundaries in their sport at the elite level. Recognising this, AIS Engineering worked with several sports in the lead-up to the Paris Games, completing a record 153 customised equipment projects to ensure our Paralympians are competing with top-notch gear suited to their needs.

Three innovative businesses have been awarded funding as part of Advance Queensland’s Private Sector Pathways Inclusive Sport Technology Challenge. Each company – Cerge, Able Digital Wellness, and BowerBird Industries will receive $AUD 100,000 to propel their solutions that aim to transform the accessibility of sports for people with disabilities.

GameDay, a leading provider of digital solutions for sporting organisations, has announced a new partnership with Royal Life Saving South Australia to support their ‘Holiday Swim’ and ‘Inclusive Swim’ programs. These community initiatives will benefit from GameDay’s innovative Programs feature as part of the GameDay Passport platform, ensuring streamlined operations and enhanced participant experiences. Through this partnership, Royal Life Saving SA will utilise GameDay’s Programs feature to manage registrations, track participation, and streamline communications for both programs.

For the first time ever, the Department of Transport (DoT), Western Australia has been able to consider data-driven interventions such as whether to update DoT charts based on boating activity or install a navigational marker to reduce the likelihood of accidents or fatalities occurring. The DoT Maritime Navigational Safety team had become aware of a submerged rock at the southern end of Dirk Hartog Island which had contributed to a number of near misses and collisions. The DECKEE Analytics dashboard was able to provide visibility on anonymised, aggregate recreational boating activity in that precise area, revealing the close proximity of boaters to the hazard in the past 12 months. 

On Tuesday afternoon, NFL owners voted to approve a measure to allow private equity funds to buy stakes -- small stakes for now -- in teams. It is a significant shift in the NFL's ownership rules, which, until now, had allowed a team to have limited partners, but had never allowed institutional investment as part of ownership. A total of 10 percent of a team can be owned by private equity funds. The NFL has already vetted the private equity funds that will be allowed to do transactions with the teams. 

Fitness First Australia has opened the doors to a new $AUD 8 million flagship club in the Melbourne. The club include the brand’s inaugural Revive zone - an immersive 250 square metre recovery space featuring infrared and traditional saunas, cold therapy rooms, red light therapy, compression boots, massage beds and massage guns.

Football Australia and Paramount Australia announced a landmark multi-year and multi-platform agreement to broadcast an extended package of CommBank Matildas and Subway Socceroos’ games on Network 10 and Paramount+ in Australia, through to 2028. More than 100 international football games featuring either the CommBank Matildas or Subway Socceroos will be telecast live with at least 50 games on free-to-air television. In addition, Paramount Australia have acquired exclusive rights to the FIFA Women’s World Cup Brazil 2027 in a deal brokered in partnership with IMG.

The Gold Coast Titans are proud to announce the launch of “Pathway to Play,” a world first eLearning course hosted on the Titans Teach Learning Management System (LMS). This pioneering initiative is designed to empower local sports coaches and volunteers with the skills and knowledge needed to establish and enhance Leagueability programs, making rugby league even more accessible to people with disabilities across Queensland.

The number one ranked U.S. high school football team will use Lumin Sports to enhance its strength and conditioning program. The Mater Dei Monarchs, will use Lumin Strength and the wider Lumin Sports platform to support the development of its elite talent. It's part of a wider deal that sees more than 500 student athletes and coaches at the Californian high school lean on Lumin to drive high performance across its program.

BMX New Zealand have announced that they have partnered with CoachMate to design and deliver their Kiwi Sprocket Rockets Program. The Program is designed to help coaches, teachers, parents and caregivers deliver safe and strong bike riding foundations and make teaching and learning fun through easy-to-follow, bite-sized video activities. 

Stratton Studios has announced 'PGA TOUR RISE', a collaboration with the PGA TOUR and Chain Games Ireland to develop a revolutionary Web3 interactive golf game. 'PGA TOUR RISE' is a groundbreaking competitive mobile golf game powered by blockchain technology. Players embark on a journey from amateur to the PGA TOUR, competing on renowned courses, participating in real-time tournaments, climbing leaderboards, and earning 'Rise Bucks' for essential upgrades.

Zepp Health, a smart wearables and health technology, has teamed up with Wild.AI, a women’s wellness app, to launch an integration on Amazfit smartwatches. Starting with the Amazfit Active series, the collaboration will later extend to the brand’s other watches. Wild.AI will provide insights on personalized readiness scores and training plans linked to each female user’s hormonal needs. By leveraging Wild.AI’s AI-driven insights, women can tailor their fitness routines to hormonal fluctuations by aligning exercise, diet and recovery practices with a personalized hormonal profile, accessible directly on their wrist.

alphabeats, a leader in mental performance for athletes and an official supporting partner of USA Triathlon’s Project Podium, announced collaboration with the men's elite development program. The collaboration will integrate alphabeats' innovative neurofeedback technology into the training regimens of Project Podium athletes, enhancing their mental fitness and overall performance as they pursue excellence in international competition. alphabeats' unique approach combines curated popular music with advanced neurofeedback technology, delivered through an app and EEG headband.

Every NFL match will soon be available to stream through Amazon’s Prime Video in Australia, as NFL Game Pass becomes part of the streaming service’s add-on subscription offerings. The service launches this week through Prime Video, after Amazon struck a deal with direct-to-consumer sports streamer DAZN, who hold the global Game Pass rights for ten years. 

Racing and Sports Technology, a leading provider of fully integrated premium data and enhanced content and technology solutions to the global racing and wagering industries has announced a strategic partnership with gaming and wagering industry investor Waterhouse VC and its service Waterhouse Contractor. The partnership is set to accelerate growth for RAS by expanding opportunities and the pipeline, with Waterhouse VC providing access to their extensive global network.

After the success of BAHE's first Yoga and Pilates Apparel collection, the company has exclusively launched in Harrods, the world’s leading luxury department store. Designed in Sydney and London, BAHE will share its luxury range of Yoga and Pilates activewear and coordinating accessories with UK customers in-store.

Cycliq, an Australian-based smart safety, action, and sport cycling company, has announced that it has signed a 10-year license agreement with BeEmotion to integrate AI technology into its range of Fly cameras and edge devices. Cycliq manufactures and markets the world-first, all-in-one light and camera safety system. As the leader in bicycle safety technology, Cycliq's partnership with BeEmotion provides an accelerated plan to execute on device edge-computation, object detection, and real-time interpretation of road threats.

Jung+, a science-backed, human-forward company rewriting the standard approach to longevity care, announces its launch after completing a successful private beta phase with a 10,000-strong community. With five years of research and development, Jung launched its Total Longevity System™, a seamless system that allows users to create a holistic longevity regimen tailored to their lifestyle and goals. The products have been engineered with ingredients backed by science to target the drivers of aging and optimize human performance.

The NBA's newest arena has opened. The 17,700 seat Intuit Dome, a joint venture between AECOM and Turner, will be the home of the LA Clippers. The $US 2 billion arena uses face recognition technology for patron entry, and houses the world’s largest “Halo Board,” an oval-shaped, double-sided 4K scoreboard. Two megawatts of rooftop solar panels and 11 megawatts of battery storage on site were designed to help the Intuit Dome operate carbon free.

Catapult has announce the launch of a new sideline video solution with the release of an agreement with the Southeastern Conference (SEC) football. Following the NCAA Football Rules Committee approving the use of sideline video solutions for live review, Catapult's new sideline video solution is set to revolutionize coaching decisions and workflows during games and throughout the week. As the first college football conference to integrate Catapult’s sideline video technology across all 16 college teams, the SEC is leading the way in leveraging cutting-edge sports tech for game-changing results.

FIFAe has announced its first-ever multi-title football esports event which will take place from 28 August to 1 September. The event will feature Football Manager alongside eFootball™, celebrating football and esports alike together with different communities. Twenty managers with one assistant manager* each will compete at the inaugural FIFAe World Cup™ featuring Football Manager and represent their respective nation at the event. Players will compete to be crowned the world’s best and win their share of the $US100,000 in prize pool.

Manchester City launched the ‘Man City Virtual Etihad Stadium’ – a new interactive fan experience delivered by Sony for fans. The interactive experience sees City become the first sporting brand to utilize Sony’s new FavoriteSpace service. Fans are able to create a personalized avatar and participate in a variety of activities. Powered by the data tracking technology of Hawk-Eye Innovations, a Sony group company, fans can explore 3DCG immersive match highlights for City home matches during the 24/25 men’s season, as well as relive key moments from the 23/24 season.

STEPN GO has introduced a new feature of its fitness blockchain solution to make it easier for fitness enthusiasts to join the platform without knowledge of crypto. The new Haus System is a major step towards mass adoption by making STEPN GO inclusive and user-friendly, and helping to bring the benefits of blockchain technology to a broader audience. Users can invite friends as Guests by lending them a Sneaker, or as Buddies by gifting them one permanently. This approach is all about making fitness more social, interactive, and rewarding.

From little league to the big leagues, GeoSnapShot has now enabled sports and schools to capture over 30 million memories around the world—and counting. GeoSnapShot's mission to empower photographers to showcase their talent and monetize their work has never been stronger, and this achievement is as much a testament to their dedication and passion. 

In the world of snow sports, one company is making waves with its innovative approach to women's gear. Nobody's Princess founder Maria Baker is challenging industry norms and empowering women on the slopes. The company is about creating high-quality long-lasting gear that enhances women's snow experience.