Sportstech & Member News

Teamworks, a global leader in enterprise SaaS solutions for elite sports and tactical organizations, has announced the acquisition of Zelus Analytics, the leading sports intelligence platform. Zelus helps elite sports organizations and athletes win by blending rich data sources to inform roster construction, player development, game preparation, and in-match strategy decisions. Zelus has built a reputation as the only company to combine world-class data science and engineering talent, deep industry experience, and advanced models and metrics to tackle the most complex challenges in sports analytics (across MLB, NFL, NHL, NBA, IPL, European football leagues and pro golfers on the PGA TOUR).

Recently, Komo Technologies, a leader in fan engagement and activation technology, joined forces with Leap Event Technology to supercharge the fandom at the biggest sporting fan festival the world has ever seen. Fanatics Fest 2024! Working closely with Leap, who was responsible for the event app (amongst other things), Komo seamlessly embedded Komo games, competitions and activations via SSO into the native event app. This included live trivia games, speed and memory tests, scratch and win games, swiper games, fan-generated content and general quizzes.

PlaySpark to have been accepted into the 2024 cohort of the Australian Trade and Investment Commission (Austrade) US Export Acceleration Bootcamp. As the business pushes into the USA, the program will help PlaySpark monetise their IP through branded mobile games, consolidate their GTM strategy and gain a better grasp of the tax, legal and cultural issues.

At the Paris 2024 Olympics, Gerford AI supported USA Swimming in their remarkable achievement of 28 medals, including 8 golds, 13 silvers, and 7 bronzes. By analyzing over 232,000 data points across 73 races, our advanced analytics provided invaluable insights, helping USA Swimming secure the top spot in the standings. 

Racing and Sports has entered into an agreement with Pragmatic Play, one of the leading suppliers in the iGaming industry. This partnership will Racing and Sports SaaS trading platform, horse racing and greyhound analytics and editorial content, integrated into Pragmatic Play's Sportsbook offering. This collaboration not only extends Racing and Sports reach into global regulated markets but also solidifies their position as a key provider of premium racing solutions in the wagering and racing industries.

Cricket Australia have trialed Talk All Sports scoring platform for the first time at the recent Australia A vs India A test match in Brisbane. The four-day match marked a successful first-time deployment of the Talk All Sports Foldaway LED Scoreboard for Cricket Australia. Talk All Sports had completed seven school and trial matches with the technology, where umpires scored every ball. 

AMB Sports and Entertainment (AMBSE) announced a multi-year agreement with Wicket, a cutting-edge, proprietary technology built to eliminate friction through facial authentication, as the new proud partner of technology at Mercedes-Benz Stadium. Wicket is the leading provider of facial authentication technology in professional sports stadiums, offering facial ticketing, payment, and access control solutions for more than 40 teams around the USA.  

UAE-based Web3 streaming platform, myco, has completed its Series A round, raising $10 million from prominent venture investors across MENA, North America, and Europe. myco’s live-streaming division has secured major rights until 2025, including ICC and PSL Cricket Rights for Pakistan, all major cricketing rights for North America via Willow TV, and rights for the World Squash Federation and Egypt Squash Federation. The platform is set to relaunch its native utility token on the Aptos Blockchain at the beginning of Q4 2024, along with the migration of its wallet infrastructure.

With the re-branding of leading sportstech investor, LeAD Sports & Health Tech Partners to LEAD, Profluence Sport has highlighted the gap in early-stage sportstech investment. LEAD plans to deploy ten $AUD 100k investments into pre-seed sports and health tech companies each year..

Based on the success of the Move-and-Earn lifestyle app STEPN, "STEPN GO" aims to revolutionize social fitness in daily life. STEPN GO has partnered with G-SHOCK for a NFT sneaker that incorporates the sports watch maker G-SHOCKS's designs that can only exist in a virtual space. These NFT sneakers were sold by the operators of “STEPN GO,” FSL, on the marketplace in a limited raffle of 800 pairs from August 26th to August 29th.

The World Health Organization (WHO) and International Paralympic Committee (IPC) are joining forces to highlight the transformative impact of assistive technology on sports during the Paris 2024 Paralympic Games. The "Equipped for equity" campaign emphasizes the crucial role of assistive technology for Paralympic athletes to advocate for concerted global action to improve access to these essential health products.

Advance Queensland, in partnership with The University of Queensland and FOME.ai, is investing over $AUD 1.5 million to develop an AI-powered system that ensures fair and accurate classification for Para athletes worldwide. This innovation will break down barriers, making Paralympic sports more accessible, especially for those in remote regions.

For many Paralympians, the equipment they use plays a crucial role in their performance – it’s what enables them to compete and push boundaries in their sport at the elite level. Recognising this, AIS Engineering worked with several sports in the lead-up to the Paris Games, completing a record 153 customised equipment projects to ensure our Paralympians are competing with top-notch gear suited to their needs.

Three innovative businesses have been awarded funding as part of Advance Queensland’s Private Sector Pathways Inclusive Sport Technology Challenge. Each company – Cerge, Able Digital Wellness, and BowerBird Industries will receive $AUD 100,000 to propel their solutions that aim to transform the accessibility of sports for people with disabilities.

GameDay, a leading provider of digital solutions for sporting organisations, has announced a new partnership with Royal Life Saving South Australia to support their ‘Holiday Swim’ and ‘Inclusive Swim’ programs. These community initiatives will benefit from GameDay’s innovative Programs feature as part of the GameDay Passport platform, ensuring streamlined operations and enhanced participant experiences. Through this partnership, Royal Life Saving SA will utilise GameDay’s Programs feature to manage registrations, track participation, and streamline communications for both programs.

For the first time ever, the Department of Transport (DoT), Western Australia has been able to consider data-driven interventions such as whether to update DoT charts based on boating activity or install a navigational marker to reduce the likelihood of accidents or fatalities occurring. The DoT Maritime Navigational Safety team had become aware of a submerged rock at the southern end of Dirk Hartog Island which had contributed to a number of near misses and collisions. The DECKEE Analytics dashboard was able to provide visibility on anonymised, aggregate recreational boating activity in that precise area, revealing the close proximity of boaters to the hazard in the past 12 months. 

On Tuesday afternoon, NFL owners voted to approve a measure to allow private equity funds to buy stakes -- small stakes for now -- in teams. It is a significant shift in the NFL's ownership rules, which, until now, had allowed a team to have limited partners, but had never allowed institutional investment as part of ownership. A total of 10 percent of a team can be owned by private equity funds. The NFL has already vetted the private equity funds that will be allowed to do transactions with the teams. 

Fitness First Australia has opened the doors to a new $AUD 8 million flagship club in the Melbourne. The club include the brand’s inaugural Revive zone - an immersive 250 square metre recovery space featuring infrared and traditional saunas, cold therapy rooms, red light therapy, compression boots, massage beds and massage guns.

Football Australia and Paramount Australia announced a landmark multi-year and multi-platform agreement to broadcast an extended package of CommBank Matildas and Subway Socceroos’ games on Network 10 and Paramount+ in Australia, through to 2028. More than 100 international football games featuring either the CommBank Matildas or Subway Socceroos will be telecast live with at least 50 games on free-to-air television. In addition, Paramount Australia have acquired exclusive rights to the FIFA Women’s World Cup Brazil 2027 in a deal brokered in partnership with IMG.

The Gold Coast Titans are proud to announce the launch of “Pathway to Play,” a world first eLearning course hosted on the Titans Teach Learning Management System (LMS). This pioneering initiative is designed to empower local sports coaches and volunteers with the skills and knowledge needed to establish and enhance Leagueability programs, making rugby league even more accessible to people with disabilities across Queensland.

The number one ranked U.S. high school football team will use Lumin Sports to enhance its strength and conditioning program. The Mater Dei Monarchs, will use Lumin Strength and the wider Lumin Sports platform to support the development of its elite talent. It's part of a wider deal that sees more than 500 student athletes and coaches at the Californian high school lean on Lumin to drive high performance across its program.

BMX New Zealand have announced that they have partnered with CoachMate to design and deliver their Kiwi Sprocket Rockets Program. The Program is designed to help coaches, teachers, parents and caregivers deliver safe and strong bike riding foundations and make teaching and learning fun through easy-to-follow, bite-sized video activities. 

Stratton Studios has announced 'PGA TOUR RISE', a collaboration with the PGA TOUR and Chain Games Ireland to develop a revolutionary Web3 interactive golf game. 'PGA TOUR RISE' is a groundbreaking competitive mobile golf game powered by blockchain technology. Players embark on a journey from amateur to the PGA TOUR, competing on renowned courses, participating in real-time tournaments, climbing leaderboards, and earning 'Rise Bucks' for essential upgrades.

Zepp Health, a smart wearables and health technology, has teamed up with Wild.AI, a women’s wellness app, to launch an integration on Amazfit smartwatches. Starting with the Amazfit Active series, the collaboration will later extend to the brand’s other watches. Wild.AI will provide insights on personalized readiness scores and training plans linked to each female user’s hormonal needs. By leveraging Wild.AI’s AI-driven insights, women can tailor their fitness routines to hormonal fluctuations by aligning exercise, diet and recovery practices with a personalized hormonal profile, accessible directly on their wrist.

alphabeats, a leader in mental performance for athletes and an official supporting partner of USA Triathlon’s Project Podium, announced collaboration with the men's elite development program. The collaboration will integrate alphabeats' innovative neurofeedback technology into the training regimens of Project Podium athletes, enhancing their mental fitness and overall performance as they pursue excellence in international competition. alphabeats' unique approach combines curated popular music with advanced neurofeedback technology, delivered through an app and EEG headband.

Every NFL match will soon be available to stream through Amazon’s Prime Video in Australia, as NFL Game Pass becomes part of the streaming service’s add-on subscription offerings. The service launches this week through Prime Video, after Amazon struck a deal with direct-to-consumer sports streamer DAZN, who hold the global Game Pass rights for ten years. 

Racing and Sports Technology, a leading provider of fully integrated premium data and enhanced content and technology solutions to the global racing and wagering industries has announced a strategic partnership with gaming and wagering industry investor Waterhouse VC and its service Waterhouse Contractor. The partnership is set to accelerate growth for RAS by expanding opportunities and the pipeline, with Waterhouse VC providing access to their extensive global network.

After the success of BAHE's first Yoga and Pilates Apparel collection, the company has exclusively launched in Harrods, the world’s leading luxury department store. Designed in Sydney and London, BAHE will share its luxury range of Yoga and Pilates activewear and coordinating accessories with UK customers in-store.

Cycliq, an Australian-based smart safety, action, and sport cycling company, has announced that it has signed a 10-year license agreement with BeEmotion to integrate AI technology into its range of Fly cameras and edge devices. Cycliq manufactures and markets the world-first, all-in-one light and camera safety system. As the leader in bicycle safety technology, Cycliq's partnership with BeEmotion provides an accelerated plan to execute on device edge-computation, object detection, and real-time interpretation of road threats.

Jung+, a science-backed, human-forward company rewriting the standard approach to longevity care, announces its launch after completing a successful private beta phase with a 10,000-strong community. With five years of research and development, Jung launched its Total Longevity System™, a seamless system that allows users to create a holistic longevity regimen tailored to their lifestyle and goals. The products have been engineered with ingredients backed by science to target the drivers of aging and optimize human performance.

The NBA's newest arena has opened. The 17,700 seat Intuit Dome, a joint venture between AECOM and Turner, will be the home of the LA Clippers. The $US 2 billion arena uses face recognition technology for patron entry, and houses the world’s largest “Halo Board,” an oval-shaped, double-sided 4K scoreboard. Two megawatts of rooftop solar panels and 11 megawatts of battery storage on site were designed to help the Intuit Dome operate carbon free.

Catapult has announce the launch of a new sideline video solution with the release of an agreement with the Southeastern Conference (SEC) football. Following the NCAA Football Rules Committee approving the use of sideline video solutions for live review, Catapult's new sideline video solution is set to revolutionize coaching decisions and workflows during games and throughout the week. As the first college football conference to integrate Catapult’s sideline video technology across all 16 college teams, the SEC is leading the way in leveraging cutting-edge sports tech for game-changing results.

FIFAe has announced its first-ever multi-title football esports event which will take place from 28 August to 1 September. The event will feature Football Manager alongside eFootball™, celebrating football and esports alike together with different communities. Twenty managers with one assistant manager* each will compete at the inaugural FIFAe World Cup™ featuring Football Manager and represent their respective nation at the event. Players will compete to be crowned the world’s best and win their share of the $US100,000 in prize pool.

Manchester City launched the ‘Man City Virtual Etihad Stadium’ – a new interactive fan experience delivered by Sony for fans. The interactive experience sees City become the first sporting brand to utilize Sony’s new FavoriteSpace service. Fans are able to create a personalized avatar and participate in a variety of activities. Powered by the data tracking technology of Hawk-Eye Innovations, a Sony group company, fans can explore 3DCG immersive match highlights for City home matches during the 24/25 men’s season, as well as relive key moments from the 23/24 season.

STEPN GO has introduced a new feature of its fitness blockchain solution to make it easier for fitness enthusiasts to join the platform without knowledge of crypto. The new Haus System is a major step towards mass adoption by making STEPN GO inclusive and user-friendly, and helping to bring the benefits of blockchain technology to a broader audience. Users can invite friends as Guests by lending them a Sneaker, or as Buddies by gifting them one permanently. This approach is all about making fitness more social, interactive, and rewarding.

From little league to the big leagues, GeoSnapShot has now enabled sports and schools to capture over 30 million memories around the world—and counting. GeoSnapShot's mission to empower photographers to showcase their talent and monetize their work has never been stronger, and this achievement is as much a testament to their dedication and passion. 

In the world of snow sports, one company is making waves with its innovative approach to women's gear. Nobody's Princess founder Maria Baker is challenging industry norms and empowering women on the slopes. The company is about creating high-quality long-lasting gear that enhances women's snow experience. 

Now in its fourth year, the QUT Sport Tech Challenge is back on 7 September, blending traditional sports with cutting edge technology and esports. This event taps into global trends in esports and virtual sports, offering students the chance to compete in the latest innovations. It provides the opportunity to bring together esports enthusiasts and sporty students, combining technology with physical activity in a unique competition. Students can compete in Rocket League, Virtual Cycling, Virtual Rowing, Motorsport Hot Lap and     Just Dance. The school with the highest points at the end of the day will be crowned the 2024 Sport Tech Champion School!

The AFL will introduce its new ball-tracking technology to drive a 'score assist' review system for the 2024 NAB AFL Women's season. The smart-ball technology will provide score assist officials with alerts when the footy crossed the goal line, hits the post or is touched in flight. The smart-ball technology has been tested extensively over the past 18 months, including real-world trials in VFL and VFLW matches this season. A chip is embedded in the 'smart' Sherrins, which have been specially manufactured to mimic the original ball's size, weight, shape and balance in flight. Sensors stationed around the ground then track the ball's movement. The 'smart' Sherrin has been developed in partnership with Sportable and Intaneous.

TwinLabs.ai is excited to announce that is has been awarded a £100K grant from the Innovate UK Bridge AI programme to further develop it's digital twin platform for live music festivals and large events. TwinLabs.ai is partnering with ticketing and cashless payment specialist Howler to combine their entry point data, and other IoT, GPS and 3rd-party data to create live, 3D replicas of large festival environments. This will give event operators visibility they’ve never had before.. and ultimately create a safer, and better experience for festival-goers.

Campaignware has introduced Campaign Booster, a brand new feature of their platform which rewrites the rulebook on social media sharing and takes digital campaigns to new levels. Put simply, it gamifies the campaign experience, giving fans additional entries to a competition - and therefore a higher chance of winning - while offering brands extra tangible benefits, rather than just one call to action.

Tennis fans can now be a part of the professional tours—off court, that is, by investing in the future stars of the sport. Commonwealth is a sports investing platform that allows for anyone in their 17,000 sports fan community to buy shares of its players and fund their professional journey.

On 3 March 2023, the Prime Ministers of India and Australia celebrated new trade ties at a cricket test match in Ahmedabad. What made the day special was the stadium. The Narendra Modi Stadium is the world’s largest, with a capacity of 138,000. And it was designed by an Australian company. Australia’s Populous is a multi-award-winning design company that specialises in sports stadiums, arenas and entertainment venues. Its 3,000-plus projects include the iconic Wembley Stadium in London and Sydney’s International Convention and Exhibition Centre (ICC). Sustainability is an integral feature of Populous design. The company’s Climate Pledge Arena in Seattle in the US is the first arena in the world to receive a zero-carbon certification from the International Living Future Institute.

ESPN announced it has reached an agreement with Genius Sports on a new, long-term deal that will help transform ESPN’s live data-driven storytelling for NCAA sports and enhance broadcasts for the NBA and WNBA. ESPN will expand its college sports coverage with real-time team and player stats from Genius Sports, the exclusive distributor of official NCAA Data, with access to data across 65,000 NCAA games a year inclusive of basketball, football, ice hockey, volleyball and soccer. Additionally, ESPN is extending its deal with Genius Sports around NBA player-tracking data insights while adding the WNBA to its portfolio of sports properties leveraging its data.

Levels, a software startup co-founded in 2019 by longevity expert Dr. Casey Means, which uses artificial intelligence for meal monitoring and personalized insights based on biomarkers, has announced a $US 10 million Series A extension. The round included $3 million in crowdfunding from over 2,000 investors and follows a $US 38 million Series A in 2022. 

The Hong Kong Polytechnic University (PolyU) and AquaBloom International Sports Technology Group Limited (ABSG) signed a Memorandum of Understanding (MoU) for the establishment of the “Sports Technology Talent and Industry Development Centre”. The Centre aspires to cultivate top industry talents and accelerate sports research and industry development in the Guangdong-Hong Kong-Macao Greater Bay Area through education programmes, academic exchanges and joint research projects.

Google's Fitbit has partnered with Peloton Interactive to give its premium users access to the exercise equipment maker's fitness content, starting early September. As part of the deal, Fitbit premium members based in the U.S., UK, Canada and Australia would have access to Peloton's classes across categories, including pilates, running, boxing and cycling. Peloton members, on the other hand, would receive offers on Google Pixel watches and Fitbit Charge 6 devices.

Known for partnering with top sports, media, and entertainment IPs to launch next-gen, brand-building web3 games, GameOn has teamed up with LALIGA, PFL, and Karate Combat to bring the best web2 sports to web3. As a first milestone to commemorate this partnership with Sequence, GameOn is launching a cutting-edge fantasy game based on real-world LALIGA players and matches. Fans will be fully immersed in a soccer/football experience like never before — collecting playable Avatars (NFTs), customizing gear, and playing in weekly matches against other competitors.

Sport:80 has announced that it will be providing Coles Little Athletics Australia (LAA) with a solution for the seamless management of the Little Athletics community. Sport:80 will provide LAA and several of its Member Associations with a new sports management platform that will revolutionise the organisation’s operations and elevate member experience for their community. The collaboration marks a significant moment as LAA become our first Australian client.

Performance tech company Catapult has released a comprehensive report that provides crucial insights into the physical demands faced by teams and players at the highest level of competition. The report titled 'Performance Reference Values in Elite Women's Football' provides insights from the FIFA Women's World Cup 2023 and highlights player loads such as average distance covered by teams and positions, high-speed running and sprint efforts, positional breakdowns and maximal intensity intervals.