Sportstech & Member News

Visitors and participants at the National Sports & Physical Activity Convention (NSC23) in Melbourne were able to ride the wave of excitement as BrushBoarding, the surfing-inspired fitness attraction, made its official debut at NSC23. Australian-manufactured Brush Ramps are an innovative and dynamic addition to the world of sport, fitness, and active entertainment.

PMY Group will leverage Bluestone Equity’s deep operating experience in global sports, media and entertainment as it pursues international growth and expansion. Bluestone Equity Partners ("Bluestone"), the global sports, media & entertainment (“SME”) private equity firm, today announced an investment in PMY Group ("PMY"), a premier international venue, events and infrastructure technology solutions firm. This is PMY’s first institutional capital raise since inception.

In an era where technology profoundly influences fan engagement, sports franchises strive to convert casual viewers into loyal enthusiasts. This blog post explores the shift from traditional methods to a digital paradigm, emphasising the role of platforms like Tiparra in providing personalised fan experiences and fostering stronger bonds with fans. It highlights how franchises can harness these digital platforms to control their narrative, streamline monetisation efforts, and cater to the evolving demands of younger demographics. The post delves into how a white-labeled app can enhance the entire fan journey - from attending games to purchasing merchandise, paving the way for a more immersive, engaging, and rewarding future in the sports industry.

Refbook has signed an agreement with Football Australia (FA) to provide a dynamic platform for the management of officials across the national body’s competitions. The online solution will be used across all of Football Australia’s network, including the professional leagues, A-League Men’s and Women’s, as well as the Australia Cup and national championships.

TidyHQ, the leading provider of sports administration solutions, proudly announces its exciting partnership with iSponsor to revolutionize how community sports clubs generate revenue. This collaboration combines TidyHQ's powerful platform with iSponsor's innovative Shop and Give feature, providing an effortless way for individuals to support their chosen community sports clubs

ActiveXchange and Sport SA recently announced a partnership to work together to improve the outcomes for SA sporting organisations, governments and residents. This partnership enables Sport SA and ActiveXchange to grow participation in sports and tangibly improve community health and wellbeing outcomes.

NTT Ltd, a leading IT infrastructure and services company, recently announced the launch of TwinLabs.ai, an exciting new technology startup focusing on cycling and sports. TwinLabs.ai will be led by CEO, Peter Gray, CTO Tim Wade, and CPO Rob Webster, the team responsible for designing and delivering NTT’s technology solutions at the Tour de France since 2015.

ASTN member Gerford AI and USA Swimming recently announced an alliance focused on new technology for use by American swimmers. The unique computer vision and AI offering will assist USA Swimming’s high-performance team and coaches with time-efficient athlete performance analysis.

iNSPIRETEK recently announced their continued expansion into the US market with their innovative health technology platform for athletes.